2026 SHORTLIST


Congratulations to our worthy Sales and Marketing Awards finalists! 

We are looking forward to celebrating with you at our awards ceremony on 20 May at Marriott Grosvenor Square, London.

To book your place at the ceremony, please click below. 


RESELLER

 

Best Sales Team

  • Buy IT Direct
  • PureCyber
  • Sumillion – DTA Team
  • Techary

 

Best Marketing Campaign (not event) - Reseller

  • 2Connect Digital Solutions – Transparent Connectivity Pricing Campaign
  • Air IT Group – Company Rebrand campaign
  • Computacenter – VDI 2025
  • ET Works – The NC2 PoC Factory
  • Fujitsu/Intel/Sharper B2B Marketing
  • Kascade – Secure by Design

 

Best Company to Work For

  • Cloud9
  • F One Technologies
  • Flotek
  • Kascade
  • Opus Technology
  • Sumillion
  • Techary

 

Best Customer Event

  • Celerity – AI Innovation Round Table
  • Kascade – Define tomorrow 2025
  • Saepio Information Security – The Cyber Debate at BAFTA
  • SEP2 – Cyber Summit
  • Softcat – Softcat Aspire
  • Sumillion – IT Summit 2025
  • Trustmarque – Fusion Live 2025

 

Sales Star Award - Reseller

  • Alex Christopher – Elevate Cloud
  • Amy Mott – Sumillion
  • Amy Twinning – Kubus Group
  • George Black – Elevate Cloud
  • Jamie Forbes – Elevate Cloud
  • Luke Armitage – Kubus Group
  • Ste Keogh – Everything Tech Group

 

Marketing Star Award - Reseller

  • Morgan Foord – C-IT Group
  • Myles Thornton – Sumillion

 

Best New Customer GTM Campaign - NEW

 

TO BE ANNOUNCED ON THE NIGHT

 

DISTRIBUTOR

 

Best Marketing Campaign (not event) - Distributor

  • Exclusive Networks
  • Hammer Distribution
  • TD SYNNEX

 

Best Company to Work For - Distributor

  • Ikonic Technology
  • JLC Distribution
  • Midwich UK&I
  • Purdicom

 

Best Partner Event - Distributor

  • GIACOM – Imagine Nation 2025
  • Hammer Distribution – Enterprise Summit 2025
  • Infinigate UK&I – CyberVerse
  • Nimans – Nimans Live 2025
  • Purdicom Ltd – The Purdicom Partner Day 2025
  • QBS Software – VIPP Day 2025
  • TD SYNNEX – Destination AI
  • VIP UK – VIP Cup

 

Best Operations Team

  • Circular Computing
  • Westcoast

 

Best Marketing Team

  • ASM Technologies Ltd
  • Circular Computing
  • Hammer Distribution
  • Infinigate UK
  • TD SYNNEX

 

Best New Vendor GTM Campaign

 

TO BE ANNOUNCED ON THE NIGHT


VENDOR


Best Channel Programme

  • Acer UK
  • Draycir
  • TP-Link
  • Zoom


Best Partner Event - Vendor

  • Abnormal AI - Fit for Success
  • AvePoint OnPoint 2025
  • BT Wholesale - Partner Plus Live 2025
  • Gamma Communications - Gammaverse 2025
  • Kingston Technology - Escape to Kingston Palma
  • Neat - 2025 UKI Partner Day
  • TP-Link - TP-Link Partner Summit 2025


Best Company to Work For - Vendor

  • BenQ UK
  • Cyera
  • Exclaimer
  • Western Digital


Best Marketing Campaign - Vendor

  • Absolute Security
  • Acer UK
  • Circular Computing
  • HPE
  • HPE Networking
  • Lenovo
  • Tenable


Innovation Award

  • Circular Computing
  • Cloudable AI
  • Exclaimer
  • Simply AI
  • Voiceflex


Best Partner Platform

  • SimplyAI
  • Voiceflex


Sales Star Award - Vendor

  • Carl Greenwood – Recycle IT
  • Steve Haskew – Circular Computing
  • Ruskana Hussein - HP


Marketing Star Award - Vendor

  • Brenda Castiglioni - Avepoint
  • Daniel Ward Murphy - Circular Computing
  • Claire Green - Absolute Security
  • Rob White – FNG


GENERAL

Best Channel Marketing Agency

  • Asgard Marketing
  • Bite IT Marketing
  • CI Group
  • Conv3rt Marketing Limited
  • GetCrisp
  • Ice and a Slice
  • Jam7
  • Purechannels
  • Resultful
  • Telev8
  • Wingman Marketing


Best Channel Services Company Campaign

  • All things Circular – Podcast
  • Sharper B2B Marketing - Channel Marketing Champs
  • Resultful - Microsoft annual desk calendar
  • Robertson Sumner - Channel Chat
  • Sales Meddic - Velocity Campaign with AIR IT
  • Soul Technology - Changing the Channel campaign


Most Innovative use of AI

  • Eocean Private Limited
  • SimplyAI
  • WeFi Technology Group