2026 SHORTLIST
Congratulations to our worthy Sales and Marketing Awards finalists!
We are looking forward to celebrating with you at our awards ceremony on 20 May at Marriott Grosvenor Square, London.
To book your place at the ceremony, please click below.
RESELLER
Best Sales Team
- Buy IT Direct
- PureCyber
- Sumillion – DTA Team
- Techary
Best Marketing Campaign (not event) - Reseller
- 2Connect Digital Solutions – Transparent Connectivity Pricing Campaign
- Air IT Group – Company Rebrand campaign
- Computacenter – VDI 2025
- ET Works – The NC2 PoC Factory
- Fujitsu/Intel/Sharper B2B Marketing
- Kascade – Secure by Design
Best Company to Work For
- Cloud9
- F One Technologies
- Flotek
- Kascade
- Opus Technology
- Sumillion
- Techary
Best Customer Event
- Celerity – AI Innovation Round Table
- Kascade – Define tomorrow 2025
- Saepio Information Security – The Cyber Debate at BAFTA
- SEP2 – Cyber Summit
- Softcat – Softcat Aspire
- Sumillion – IT Summit 2025
- Trustmarque – Fusion Live 2025
Sales Star Award - Reseller
- Alex Christopher – Elevate Cloud
- Amy Mott – Sumillion
- Amy Twinning – Kubus Group
- George Black – Elevate Cloud
- Jamie Forbes – Elevate Cloud
- Luke Armitage – Kubus Group
- Ste Keogh – Everything Tech Group
Marketing Star Award - Reseller
- Morgan Foord – C-IT Group
- Myles Thornton – Sumillion
Best New Customer GTM Campaign - NEW
TO BE ANNOUNCED ON THE NIGHT
DISTRIBUTOR
Best Marketing Campaign (not event) - Distributor
- Exclusive Networks
- Hammer Distribution
- TD SYNNEX
Best Company to Work For - Distributor
- Ikonic Technology
- JLC Distribution
- Midwich UK&I
- Purdicom
Best Partner Event - Distributor
- GIACOM – Imagine Nation 2025
- Hammer Distribution – Enterprise Summit 2025
- Infinigate UK&I – CyberVerse
- Nimans – Nimans Live 2025
- Purdicom Ltd – The Purdicom Partner Day 2025
- QBS Software – VIPP Day 2025
- TD SYNNEX – Destination AI
- VIP UK – VIP Cup
Best Operations Team
- Circular Computing
- Westcoast
Best Marketing Team
- ASM Technologies Ltd
- Circular Computing
- Hammer Distribution
- Infinigate UK
- TD SYNNEX
Best New Vendor GTM Campaign
TO BE ANNOUNCED ON THE NIGHT
VENDOR
Best Channel Programme
- Acer UK
- Draycir
- TP-Link
- Zoom
Best Partner Event - Vendor
- Abnormal AI - Fit for Success
- AvePoint OnPoint 2025
- BT Wholesale - Partner Plus Live 2025
- Gamma Communications - Gammaverse 2025
- Kingston Technology - Escape to Kingston Palma
- Neat - 2025 UKI Partner Day
- TP-Link - TP-Link Partner Summit 2025
Best Company to Work For - Vendor
- BenQ UK
- Cyera
- Exclaimer
- Western Digital
Best Marketing Campaign - Vendor
- Absolute Security
- Acer UK
- Circular Computing
- HPE
- HPE Networking
- Lenovo
- Tenable
Innovation Award
- Circular Computing
- Cloudable AI
- Exclaimer
- Simply AI
- Voiceflex
Best Partner Platform
- SimplyAI
- Voiceflex
Sales Star Award - Vendor
- Carl Greenwood – Recycle IT
- Steve Haskew – Circular Computing
- Ruskana Hussein - HP
Marketing Star Award - Vendor
- Brenda Castiglioni - Avepoint
- Daniel Ward Murphy - Circular Computing
- Claire Green - Absolute Security
- Rob White – FNG
GENERAL
Best Channel Marketing Agency
- Asgard Marketing
- Bite IT Marketing
- CI Group
- Conv3rt Marketing Limited
- GetCrisp
- Ice and a Slice
- Jam7
- Purechannels
- Resultful
- Telev8
- Wingman Marketing
Best Channel Services Company Campaign
- All things Circular – Podcast
- Sharper B2B Marketing - Channel Marketing Champs
- Resultful - Microsoft annual desk calendar
- Robertson Sumner - Channel Chat
- Sales Meddic - Velocity Campaign with AIR IT
- Soul Technology - Changing the Channel campaign
Most Innovative use of AI
- Eocean Private Limited
- SimplyAI
- WeFi Technology Group
