2025 CATEGORIES & CRITERIA

• What was the campaign and when did it run? How did it work? Please describe the campaign itself, what mediums you used to run it on (ie social media/online/print etc) and its title.
• Why are you entering this particular campaign? What makes it stand out?
• Which vendor partner/s was it in conjunction with?
• Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
• How successful was the campaign – use facts and figures to back up claims. How many customers benefitted from the campaign?
• Was there anything quirky or unusual about the campaign that really got it noticed? i.e. did it use cutting edge technology, humour or go viral?
• REQUIREMENT: Please provide a customer (reseller) testimonial within the entry

• What was the event (please describe) and when/where did it run? How did you get customers to sign up/attend? (please explain)
• Why are you entering this particular event? What made it stand out for you? Why are you so proud of it?
• Which partners (vendors) was it in conjunction with?
• Who was it aimed at? Ie – was it a specific sector, or open to all your customers?
• How successful was the event? How many came along/attended remotely? What results did you achieve? Use facts and figures to back up claims.
• Was there anything quirky or unusual about the event that really got it noticed?
• REQUIREMENT: Please provide customer testimonials within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• Please provide a brief background to your finance support team. This can include skill sets, levels of experience and a bit about their characters. Introduce them to the judges – make it personal. Why do they deserve to win this award?
• If you are entering a particular finance-related initiative - tell us about it. Why is it special? How has it helped your customers? What results has it generated for your own business? Has it helped recruit new customers? 
• Share any particular team/initiative successes or achievements with the judges to make it stand out.
• Have there been any examples where the finance support team has gone above and beyond to help out a customer? Please elaborate.
• REQUIREMENT: Include a testimonial – either colleague or customer-related (or both) within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• Please provide a brief background to the team you are entering including their levels of experience and any specialist skill sets. Why do they deserve to win this award?
• Describe the characters in your ops team and what makes them so special. Introduce them to the judges – make it personal. Also, any little quirks/personalities of the team would be interesting to hear about.
• Share any particular team successes or achievements with the judges. How do they contribute to the smooth running of the business. Feel free to use colleague testimonials.
• Have there been any examples where the ops team has gone above and beyond to ensure an order is fulfilled? Or do they do this every day? Please elaborate.
• REQUIREMENT: Include a testimonial – either colleague or customer-related (or both) within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Below are some tips for constructing the entry but please make it as personal as you like.

• Tell us about the individual that you are entering for this award – why do they deserve special recognition?
• List their achievements and why they should win - use stats.
• Include some testimonials from their colleagues and peers.
• What would winning this award mean to them/the company?

Entries can be between 500 - 1,000 words. The timeframe this award covers is Jan 2024 – Jan 2025.

Below are some tips for constructing the entry but please make it as personal as you like.

• Tell us about the individual that you are entering for this award – why do they deserve special recognition?
• List their achievements and why they should win - use stats.
• Include some testimonials from their colleagues and peers.
• What would winning this award mean to them/the company?

Entries can be between 500 - 1,000 words. The timeframe this award covers is Jan 2024 – Jan 2025.

• Describe the opportunity and what it involved on your part as the supplier – ie hours on tender, skills etc
• How was the business won? Did you have to go the extra mile to win the business? If so please share details.
• Why was the business won? – ie track record of delivery (customer case studies), personal approach, vendor accreditations/certifications
• What were some of the challenges you faced during the process?
• ow did your people help to win the business – make it personal.
• What was the deal worth to your company and how did winning it help company development?
• What has winning meant for team morale?
• REQUIREMENT: Please provide a customer testimonial within the entry

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• Brief background to the structure of the sales team(s), i.e experience and specialist skill sets and also personalities
• Make it personal – introduce the team to the judges
• How has the team coped with the challenges thrown at them due to the pandemic?
• How has the sales team managed to grow the business and win new customers in the past year? Please include comparative YoY % sales growth for context.
• Certifications/qualifications team has achieved during last year
• Explain the value provided to vendor partners
• Explain the value provided to customers
• What is the team’s biggest achievement of the year?
• Examples of innovation within the team which have led to success
• REQUIREMENT: Please provide a customer testimonial within the entry. (Vendor testimonials are optional).

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• What was the campaign (please describe) and when did it run? Was it social media based or another method? (please explain) • Why are you entering this particular campaign? What made it stand out for you? Why are you so proud of it?
• Which vendor/vendors was it in conjunction with?
• Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
• How successful was the campaign? Use facts and figures to back up claims. How many customers have benefitted from the campaign?
• Was there anything quirky or unusual about the campaign that really got it noticed? i.e. did it use cutting edge technology, humour, did it go viral?
• REQUIREMENT: Please provide at least one customer testimonial within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• Why is your company such a great place to work?
• What do you think makes it stand out from your peers?
• How did you keep staff motivated during challenging times?
• How has your workplace changed over the past year – what are you doing differently as a result of the pandemic? Will this continue?
• How does company culture help generate results?
• Has your company used internal social media campaigns to generate a fun working environment? How has this enhanced the staff morale? Give examples
• How does your company empower staff to do their jobs better? Give examples.
• How are you addressing diversity/the gender pay gap/skills gap in the industry? Are there any particular campaigns you are running in your company? Please explain.
• Can you give examples of CSR or environmental activities? ie Charity fundraisers/carbon offsetting etc
• How do you motivate staff and engender loyalty? This can include outlines of bonus/commission schemes, extra leave, holidays, prizes etc
• REQUIREMENT: Please provide testimonials from your staff within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• Why is your company such a great place to work?
• What do you think makes it stand out from your peers?
• How do you keep your teams motivated and engaged?
• How has your workplace changed over the past year – what are you doing differently as a result of the pandemic? Will this continue?
• How does company culture help generate results?
• Has your company used internal social media campaigns to generate a fun working environment? How has this enhanced the staff morale? Give examples
• How are you addressing DE&I (Diversity, Equality and Inclusion) in your company? Are there any particular campaigns you are running? Please explain and share any results.
• Tell us about your ESG strategy if you have one, or what you are planning around ESG
• How do you motivate your people and engender loyalty? This can include outlines of bonus/commission schemes, extra leave, holidays, prizes etc
• REQUIREMENT: Please provide testimonials from your staff within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• What was the event (please describe) and when/where/how did it run? How did you encourage customers to sign up/attend? (please explain)
• Why are you entering this particular event? What made it stand out for you? Why are you so proud of it?
• Which partners (vendor or distributor) was it in conjunction with?
• Who was it aimed at? ie all customers, SMEs, Enterprises, Public sector (or any other specific sectors)
• How successful was the event? How many attendees (physical/virtual or both) did you get? What results did you achieve? Use facts and figures to back up claims.
• Was there anything quirky or unusual about the event that really got it noticed?
• REQUIREMENT: Please provide customer testimonials within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Below are some tips for constructing the entry but please make it as personal as you like.

• Tell us about the individual that you are entering for this award – why do they deserve special recognition?
• List their achievements and why they should win - use stats.
• Include some testimonials from their colleagues and peers.
• What would winning this award mean to them/the company?

Entries can be between 500 - 1,000 words. The timeframe this award covers is Jan 2024 – Jan 2025.

• Tell us about the individual that you are entering for this award – why do they deserve special recognition?
• List their achievements and why they should win - use stats.
• Include some testimonials from their colleagues and peers.
• What would winning this award mean to them/the company?

Entries can be between 500 - 1,000 words. The timeframe this award covers is Jan 2024 – Jan 2025.

• Briefly describe your partner programme – ie length of time in operation, how it works, size of partner base, how rebates work, how partners get involved, what it offers partners?
• Do you have a partner portal? If so can you give some details of the benefits it provides partners?
• How user friendly is it? Why do partners want to work with you?
• How much time/money do you invest in your partner programme each year? What have been some of the most recent changes/additions you have made in the past year? Can you share some UK stats?
• Why does it stand out from the competition/why have you entered?
• How does it help your UK partners? Do they enjoy working with you? Why?
• What have been the main benefits to you as a vendor with your partner programme? Why are partners so important to you?
• REQUIREMENT: Provide a UK partner testimonial within the entry
  

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. They must be UK RELEVANT ONLY. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos over five minutes will not be watched in full by the judges.

• Please describe the event - ie was it online/face-to-face or a mix of both? Also outline why you are entering it for this award
• Please reference any outstanding results or stats in terms of attendance/engagement
• What benefits did it offer your reseller/distribution partners?
• What fun/social elements did the event have? Was it tweeted about? What sort of buzz did it create?
• Why did partners sign up? How many attended?
• What did they take away with them after the event? Have there been any significant business wins as a result?
• What do you get out of it as the organiser?
• REQUIREMENT: Include testimonials from UK partners that joined the event within the entry itself, not as an attachment

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be viewed in full by the judges.

• How many staff do you employ in the UK?
• Why is your company such a great place to work?
• How have you kept staff morale buoyant during the challenges of the past year? How have you looked after your teams’ mental health/wellbeing?
• What do you think makes your company stand out from your competitors?
• How are you addressing Diversity, Equality and Inclusion (DE&I) in your company? Have you launched any particular schemes that are successful?
• How does company culture help generate results?
• Has your company used internal social media campaigns to generate a fun working environment? How has this enhanced the staff morale? Give examples.
• How does your company empower staff to do their jobs better? Give examples.
• Tell the judges about your ESG strategy if you have one.
• How do you motivate staff and engender loyalty? This can include outlines of bonus/commission schemes, extra leave, holidays, prizes etc
• REQUIREMENT: Please provide testimonials from your staff in the entry

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be viewed in full by the judges.

• What was the campaign and when did it run? How did it work? Please describe the campaign itself and its title. NOTE: This can be a social media-based campaign, email campaign, print campaign or any other form of campaign.
• Why are you entering this particular campaign? Why does it stand out?
• How did you overcome any challenges arising during the campaign?
• Were any distribution partners involved? Please elaborate if so.
• Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
• How successful was the campaign – use UK facts and figures to back up claims. How many resellers benefitted from the campaign?
• Was there anything quirky or unusual about the campaign that really got it noticed?
• REQUIREMENT: Please provide partner testimonials within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be viewed in full by the judges.

• Briefly describe the solution you are entering and why it is being entered for this award. Why is it innovative? What effect is this innovation having on your partners and their customers?
• How does it differ/standout from the other similar products that are on the market in terms of innovation – again keep it brief and focus on the business benefits, not the complexity of the technology.
• What benefits has this product or product set you are entering provided for your channel partners in the past year – facts and figures are a must.
• Demonstrate how sales of this product have increased through the channel in the past year and why (facts and figures needed)
• Why does this particular technology innovation deserve this award? i.e. because it has made a huge difference to partners’ business, customer take up has been phenomenal etc
• REQUIREMENT: Back up your claims with testimonials from actual channel partners in the entry, and how this technology has helped their business in the past year. Get them to explain why they think this particular technology should win.

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be watched by the judges.

Below are some tips for constructing the entry but please make it as personal as you like.

• Tell us about the individual that you are entering for this award – why do they deserve special recognition?
• List their achievements and why they should win - use stats.
• Include some testimonials from their colleagues and peers.
• What would winning this award mean to them/the company?

Entries can be between 500 - 1,000 words. The timeframe this award covers is Jan 2024 – Jan 2025.

Below are some tips for constructing the entry but please make it as personal as you like.

• Tell us about the individual that you are entering for this award – why do they deserve special recognition?
• List their achievements and why they should win - use stats.
• Include some testimonials from their colleagues and peers.
• What would winning this award mean to them/the company?

Entries can be between 500 - 1,000 words. The timeframe this covers is Jan 2024 – Jan 2025.

• Please illustrate your size, set up and no. of channel customers
• Please provide a case study of how you have worked with a vendor/channel partner to deliver a successful marketing project (MUST be channel related)
• What do you think makes you stand out from the other agencies out there and why you should win this award?
• Have you run any quirky or viral campaigns to help your channel customers achieve success? If so please explain
• Can you provide stats and figures to prove the success of the campaign?
• REQUIREMENT: Please provide a testimonial/testimonials from channel-relevant partners within the entry itself

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• Tell us what your company does and your relevance to the category
• Tell us about your company itself, its people and how long you have worked within the channel. Give the judges an idea of how your company and offering benefits/enhances the collective channel salesforce
• Share any particular initiatives or products that you have come up with to help build or educate the collective channel salesforce
• Are you doing anything in particular to encourage a more diverse channel salesforce?
• What are your biggest challenges right now? What are the biggest opportunities?
• REQUIREMENT: A testimonial from a channel company – this can be a reseller or distributor, or from a channel team at a technology vendor.

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

• Please describe the campaign, the aims, who it was aimed at etc
• Explain how you used advanced data science or AI to make your campaign a success.
• Has the use of data/AI enhanced the customer experience in any way? Please explain more.
• Have you used data to track and improve metrics in key areas such as ESG/sustainability or in other innovative ways during the campaign? Please explain more.
• Tell us about the team behind the campaign and how they worked with the data/AI technology to achieve maximum success
• Can you provide stats and figures to back up your entry?
• Please provide a testimonial from relevant partners or customers.

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.