Q&A with Tech Impact Awards Judges

Anna Chalmers
Anna Chalmers
Channel Director UK&I
HP

As Supplies and Transactional Print Channel Sales Director at HP Inc, Anna is responsible for the sales of supplies and transactional print through reseller partners across the UK and Ireland. Anna has been in her supplies role for 7 years and last year added transactional print to her portfolio.

Over her 30 year career at HP, Anna has held a number of leadership roles spanning UK&I and EMEA regions and across a variety of functions, including distribution, reseller and retail channel as well as category and business development. She has through her career managed, in various capacities, all key sectors of HP’s business, including, print, supplies, PC, projector and storage products.

Some notable roles earlier in her career include;

- Storage and networking Channel Sales Director, W Europe

- Storage Wholesale Manager. EMEA

Anna began her career with HP in 1989 as an industrial placement student and then rejoined in 1991 as a graduate after completing her bachelor’s degree in Marketing and Engineering. Anna is a keen supporter of HP’s intern and graduate program, having started her own career in a similar manner Based near London in Oxfordshire, Anna’s time outside of the office is spent with her husband and four daughters.

Why have you agreed to be a Tech Impact judge?
I have agreed to be a CRN Tech Impact judge as the awards provide a strong platform for companies to learn from each other. The awards allow successful environmental initiatives to be spotlighted and give recognition to deserving sustainable resellers. HP is also strongly aligned with supporting and promoting initiatives that prioritise sustainable impact in the tech sector. Therefore, it is a privilege to be a judge.

Name an easy win for resellers and MSPs looking to become more sustainable
To the reseller community, an easy win would be to utilise our industry leaders who believe in encouraging sustainable outcomes. This will help you align and create your own measurable goals, both short and long-term. At HP, the Amplify Impact programme supports all resellers with their sustainability journeys and allows you to thrive and grow as a business as well as help local communities.

What advice would you give tech solutions providers weighing up whether to enter these awards?
Please do share your initiatives and programmes and enter the awards, it is a great opportunity for you to showcase what you have started and what the impact is. Sustainability has increasingly become more and more important to the Tech industry, so entering for a prestigious CRN Tech Impact award will allow you to gain well-deserved recognition.