CATEGORIES & CRITERIA
- Categories are FREE to enter
- ONE entry PER CATEGORY only. Multiple entries in the same category are not allowed and WILL BE DISQUALIFIED with the judges picking just one entry.
- Please keep the entry relevant to the UK market and include facts, figures and testimonials to strengthen your entry. Entries that focus on another market outside the UK will be marked down or disqualified.
- The period covered for the awards entries is between July 2025 and July 2026.
- CRN reserves the right to move an entry to another category if the judges see fit, and also to drop categories that are not adequately entered.
- DO NOT go over the 900 word count (judges’ discretion does count).
- WE ARE ACTIVELY ENCOURAGING ALTERNATIVE STYLE ENTRIES to the standard block of text – this can be in the form of a video or PDF to really make your entry stand out. Feel free to use pictures, these do not count towards the word count.
- Video entries – please do not go over FIVE MINUTES.
- You can still submit text entries, you won’t be penalised for doing so, but the option is there to be more creative with your entry if you so wish. But please try not to submit just a huge block of text – it makes reading very difficult for the judges.
- Also do not feel you have to address the criteria in a formulaic manner, you can include them in any order you like and you don’t have to divide the entry into a Q&A style entry either.
- Entries are actively encouraged to include hard facts and figures – all of which will be kept strictly confidential and used for judging purposes only. All programmes and initiatives must have been new or further developed in 2025 to qualify. We are actively encourage you to enter for more than one award if you so wish, and if the category is relevant to the business. But every entry MUST be different.
- The deadline for entries is Friday 26 June 2026.
Please click 'view criteria' button to view the specific criteria for each category.
Partner Categories
‘Rising Star’ Award
This category is open any reseller/VAR/MSP/Integrator that is seeing phenomenal growth in their field and has been in business for a MAXIMUM of five years and MINIMUM of 18 months in their current form. If you can demonstrate strong growth over the past year (between July 2025 and June 2026), feel you are a disruptive force and can give some example of your potential growth in the future, then you are the ideal candidate for this award.
Public Sector Reseller/Partner of the Year
This category is open to VARs/MSPs/resellers that have a strong specialism in the public sector. Customers can range from education to healthcare, from local government to government, and emergency services, plus other public sector-based organisations. AT LEAST 25 per cent of your business must be public sector-based to qualify for entry. The timeframe covered for this award is between July 2025 and June 2026.
MSP of the Year (Under £10m turnover)
This award is ONLY open to companies that can truly call themselves a managed service provider (MSP) and is specifically for those companies with a turnover of up to £10m. Vendors or support companies DO NOT qualify for this award and will be removed from the category. Business must consist of managed services TO END USER CUSTOMERS, this can be any or as many of the ‘as-a-service’ disciplines as you. Entries can cover managed services to enterprise, mid-market or SMB level customers. We would ask that at least 75 per cent of your business is through managed services to qualify for entry. The timeframe covered for this award is between July 2025 and June 2026.
MSP of the Year (£10m+ turnover)
This award is ONLY open to companies that can truly call themselves a managed service provider (MSP) and is specifically for those companies with a turnover of over £10m. Vendors or support companies DO NOT qualify for this award and will be removed from the category. Business must consist of managed services TO END USER CUSTOMERS, this can be any or as many of the ‘as-a-service’ disciplines as you like. Entries can cover managed services to enterprise, mid-market or SMB level customers. We would ask that at least 75 per cent of your business is through managed services to qualify for entry. The timeframe covered for this award is between July 2025 and June 2026.
Cloud Services Reseller/Partner of the Year
This category is open to resellers with a specific focus on providing cloud-based services to their end user customers. This can be in any vertical sector with any relevant cloud technology set, whether it is security, storage, infrastructure, datacentre services or a mix of the above and others.
NOTE: Resellers/MSPs entering this category should derive at least 25 per cent of their business from the provision of cloud products and services. Please address this point in your entry. The timeframe covered for this award is between July 2025 and June 2026 and is for Resellers ONLY.
Cybersecurity Reseller/Partner of the Year
With security a top concern for end user customers, this category is aimed at VARs/cybersecurity service providers that can demonstrate excellence in cybersecurity services and solutions. This category is open to all VARs/MSSPs/integrators that specialise in cybersecurity solutions and services to customers of any size, whether this is SMB, mid-market or enterprise. The timeframe covered for this award is between July 2025 and June 2026.
Reseller of the Year (up to £100m)
This award is revenue based to give a more diverse range of players in the market a chance to showcase their abilities. The timeframe covered for this award is between July 2025 and June 2026.
Reseller of the Year (£101m+ turnover)
We have revised the revenue brackets of this category following feedback to ensure it is a majorly competitive category. It is open to all VARs/MSPs/Integrators with a turnover above £101m+, that feel they have done a particularly outstanding job over the past 12 months (between July 2025 and June 2026). Any IT supplier, regardless of specialisation or focus is eligible to enter this award.
Vendor Categories
Software Vendor of the Year
Do you create and sell software through the channel? Then this is the Award for you. Read on for detailed criteria to help craft your entry.
The award is open to all vendors that manufacture and sell a software product or who have a software development unit as part of their business. Please do bear in mind that there are separate vendor categories for security and cloud focused vendors, so this category is more of a catch-all for vendors that may specialise in other software such as PSA/RMM, datacentre software, BI, storage, virtualisation, CRM or network management software, plus more. Preference will be given to those vendors who are not eligible for the security or cloud categories. Entrants must be able to show that they have helped their UK channel partners to build and grow a profitable business in 2025/2026 (between July 2025 and June 2026).
Specialist Vendor of the Year
Are you a vendor with a specialist product or service that is sold through the channel? Then this is the award for you. Read on for detailed criteria to help craft your entry.
This category is open to vendors that manufacture (and/or market) particular ‘specialist’ offerings. This includes both specialist products which a vendor may develop and/or a service that the vendor may offer. It must be a finished product and/or service, not component i.e. a product or service that a distributor or reseller can stock and/or sell. This will include audio-visual vendors, accessory vendors, printer vendors, internet services, hosting or broadband services, WAN infrastructure and managed services or hosted applications. Please note that because there are cloud services, software and security categories as well, preference will be given to entries outside those three areas. Vendors must show that they have helped their UK channel partners grow and build a profitable business in 2025/2026 (between July 2025 and June 2026).
Vendor Innovation Award
Is your product/service so innovative that it is helping your channel partners go stratospheric? This is the award for you. Read on for full criteria to help craft your entry.
Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy - the business must have a significant channel presence in the UK to qualify.
The aim of this award is to celebrate true Innovation in the channel from a vendor – this can be in the form of a revolutionary technology development – AI-based for example, or something that can really help companies save money, or reduce carbon footprints - or a particularly stand out strategy/programme that has really helped UK channel partners grow and build a profitable business in 2025/2026 by allowing them to provide something truly innovative to their own customers. (Timescale for entries is between July 2025 and June 2026)
Cloud Services Vendor of the Year
Do you think your cloud offering is the best in the market? Is your channel growing? Then this is the award for you. Read on for full criteria to help you craft your entry.
This category is open to all cloud services vendors, whether they sell a physical product or a virtual one. This includes cloud-based software manufacturers/developers and providers of any type of cloud service/product TO the channel. The vendors entering must be able to show that they have helped their UK channel partners to build and grow a profitable business in 2025/2026 (between July 2025 and June 2026).
** NEW ** Hyperscaler Vendor of the Year (£500m+ revenue )
Do you transcend the traditional definition of a cloud provider due to the scale of your operation and offering? This category is aimed at the true behemoths of the public cloud market to see who stands out as the best-in-class.
This category is open to all vendors that would class themselves as a hyperscaler in the UK market. Please note the revenue bracket of £500m+. You also must work in partnership with the channel to qualify for entry, and be able to demonstrate that partnership through solid stat-based evidence. You must be able to demonstrate tangible channel activity in 2025/26 (between July 2025 and June 2026)
Vendor Channel Team of the Year
Do you have the best and most dedicated channel facing team in the UK? Then give them a chance to shine by entering! Read on for full criteria to help craft your entry.
The aim of this award is to discover a UK channel-focused team that has gone above and beyond the call of duty over the past year (between July 2025 and June 2026) to ensure its partners are well looked after, listened to and supported.
This team will have proved themselves an integral part of the channel and deserves some recognition for their efforts.
The most deserving teams will go forward onto the shortlist.
Rising Star Security Vendor of the Year
Are you a fairly new player in the security market? Do you work with the channel? If you have answered yes to both, then this is the award for you. Read on for full criteria to help craft your entry.
NOTE: This category has been created to give the newer security vendors a chance to compete. The security category is the most over-subscribed category in the Channel Awards’ history and feedback has deemed it necessary to dedicate a separate category to this vital sector.
This category is open to all security vendors that would class themselves as a relative newcomer to the channel, having worked with channel partners IN THE UK for a MINIMUM of ONE and MAXIMUM of SEVEN years to qualify. The manufacturers must be able to show that they have helped their UK channel partners make a profit in 2025/2026 (between July 2025 and June 2026), and also demonstrate what they think makes them eligible to be classed as a Rising Security Star.
Security Vendor of the Year
PLEASE NOTE: Due to the ferocious competitiveness of the security market, this category will now be a PRESENTATION category at judging day. (written/physical entry still needed to progress to shortlist stage)
Are you a leader in the UK security market? Do you have a strong channel presence? Have you been around for many years? Then this is the award for you. Read on for full criteria to help craft your entry.
This category is for ESTABLISHED security vendors that manufacture/develop software, hardware, systems or peripherals for the security market. Entrants MUST have been in business for a MINIMUM of SEVEN YEARS with an established IT channel. The manufacturers must be able to show that they have helped their UK channel partners to build and grow a profitable business in 2025/2026 (between July 2025 and June 2026).
Vendor of the Year
PLEASE NOTE: This award will require a PRESENTATION at judging day as well as a written/submitted entry
Are you smashing it out of the park with the help of your channel partners? Are customers not able to get enough of you and your products/services? Do you have the best channel partner programme in the business and the best partners? Then this is the award for you.
This category is open to all vendors that feel they have done a particularly outstanding job in the UK channel over the past 12 months (between July 2025 and June 2026) that deserves the top vendor accolade at the CRN awards. Any vendor, regardless of size, specialisation or focus is eligible to enter this award but the entry must be UK focussed.
Distributor Categories
Cloud Marketplace of the Year
This award is open to all distributors and organisations that either operate a cloud marketplace, run a cloud-based business unit, or are fully cloud-based, and are helping their customers get into cloud services, or further develop their existing cloud offerings. Entrants must prove that they have helped customers and vendor partners to build a profitable business between July 2025 and June 2026, and are really adding value around cloud services.
** NEW ** Hyperscaler Distribution Partner of the Year
Do you partner with the largest hyperscalers in the business? If so, this is the award for you.
The award is open to all distributors/distribution platforms that partner with the global hyperscalers that offer computing, storage and networking services to customers on a massive scale. Entrants must show how they have bridged that space between their customers and hyperscaler partners to help them grow/maintain profitable business between between July 2025 and June 2026.
Security Distributor of the Year
In the fiercely competition world of security distribution (hardware and software), do you stand head and shoulders above the competition? Then this is the category for you.
The category is aimed at distributors offering cybersecurity solutions, including hardware, software, peripherals or related services within the cybersecurity arena. Entrants must prove how they have assisted their customers and vendor partners to build a profitable business between July 2025 and June 2026. Entrants can either be fully dedicated to Security, or have a Security division within their overall business.
** NEW ** Specialist Distributor of the Year
Are you a distributor that focuses on a specific area of the market such as print/AV/peripherals/gaming/software/circular IT for example? If so, this is the category for you. Read on for detailed criteria to help craft your entry.
The award is open to all distributors that would class themselves as a specialist distributor of a product and/or service that is not covered by the other categories in the channel awards. Entrants must demonstrate how they have helped customers and vendor partners grow and maintain profitable business between July 2025 and June 2026. Entries can include specialist divisions, but priority will be given to distributors that are true standalone specialists.
Networking/Comms Distributor of the Year
Are you the leader in the field of networking/comms distribution (hardware and software)? Then this is the category for you.
The award is open to all distributors that operate within the networking/comms marketplace, be that SDN, UC, WiFi, AV, network infrastructure or peripherals and related services. Distributors must show how they have helped customers and vendor partners grow and maintain profitable business between July 2025 and June 2026. Entrants can be a full networking/comms specialist or have a division dedicated to networking/comms technology within their overall business.
Distributor of the Year – (up to £150m turnover)
PLEASE NOTE: This award will require a PRESENTATION at judging day as well as a written/submitted entry
This category will give the ‘smaller’ distribution players in the market a category in their own right to compete on a more level playing field. This category is open to all distributors with turnover up to £150m and covers all business conducted during the period between . between July 2025 and June 2026 Any Distributor, regardless of specialisation or focus is eligible to enter this award. Divisions of larger organisations CANNOT be entered in this category unless they are totally standalone from the parent company and this must be fully justified in the entry.
Distributor of the Year (+£151m turnover)
PLEASE NOTE: This award will require a PRESENTATION at judging day as well as a written/submitted entry.
This category is aimed at giving those players at the higher end of the distribution market their own category to compete in like-for-like. Any distributor, with a turnover of £151m+, regardless of specialisation or focus, is eligible to enter this award. Please do not enter if you turnover is below £151m. All business/initiatives discussed in the entry must have taken place between July 2025 and June 2026.
General Categories
Channel Services Provider of the Year - TECHNICAL
This award is aimed at independent firms (NOT IT VENDORS) that provide a technical service TO the UK channel. IT vendors entering this category will be moved by the judges to a more appropriate category if possible. For this category, we are looking at firms that provide TECHNICAL/TECHNOLOGY-BASED services to the channel ONLY in the timeframe of July 2025 to June 2026. This can be stock and pricing support, performance analysis, billing and finance packages, tailored apps, plus much more.
Channel Service Provider of the Year - SUPPORT
This award is aimed at independent firms (NOT IT VENDORS) that provide a service TO the UK channel. IT vendors entering this category will be moved by the judges to a more appropriate category if possible.
For this category, we are looking for support services around marketing, training, PR, recruitment, product/price sourcing and finance that have been provided over the past year (July 2025 – July 2026) – NOT TECHNICAL SERVICES – there is a whole category for that.
Best Sustainability Project/Initiative of the Year
This award is open to all companies in the channel ecosystem – vendors, resellers, service providers and distributors.
With the need to halt global warming becoming a number one priority for a growing number of IT businesses, many are looking at ways to follow a more sustainable and ethical business model. Some have made amazing progress already, but there is still a long way to go. Considering the IT industry is responsible for the same level of carbon emissions as the airline industry, we have to collaborate and act now. Not only is this vital for the future of the planet and all its inhabitants, but it is the key to attracting the next generation of workers who are passionate about sustainability.
This category is to showcase a particular sustainability project that a vendor has worked on during the past year (between July 2025 and June 2026). It can be a project involving many partners, or a smaller project with just one partner or indeed an internal project that has really made a huge difference to their overall carbon footprint. We want these entries to be personal and provide some standout examples of how channel companies are working with partners to help reduce carbon emissions and guarantee a greener future for our planet.
Projects can range from a newly developed recycling strategy for example, to any environmental/circular economy-related initiative or a project win that has helped a partner or customer implement a greener solution either internally or for their own customers, plus so much more.
This award is to recognise the work that so many firms are doing behind the scenes to address the vital issues around sustainability, and give some much-deserved recognition to the people and teams behind the scenes.
Best DE&I Project/Initiative of The Year
This award is open to all companies in the channel ecosystem – vendors, resellers, service providers and distributors
A diverse workforce is 70 per cent more likely to capture new markets, and according to stats, 76 per cent of job seekers consider a diverse workforce important when evaluating companies and job offers. Shockingly 68 per cent of companies say a lack of diversity is impacting their business, yet women only make up 26 per cent of the IT workforce and just 0.7 per cent of the IT workforce are black women. In total black people make up roughly eight per cent of employees in tech jobs.
These stats become even more bleak when factoring in LGBTQI+, neurodiverse and disabled people. While many IT companies are taking huge strides in tackling the gender pay gap and recruiting a more diverse workforce to be accessible for all, there is still a way to go. But the DE&I projects and initiatives already taking place in the industry are impressive and are really making a difference.
This is why we have dedicated a whole new category to this space, to showcase a particular project/initiative that has taken place during the past year (between July 2025 and June 2026).
We want these entries to be personal and give some good examples of how channel companies are making their work environment a better and more inclusive place to be for all.
An entry can cover internal recruitment or training projects, dedicated DE&I events, any projects around STEM education, mentoring, wider community support projects and much more.
This award is to recognise the work that so many firms are doing behind the scenes to address the vital issues around DE&I, and give some much-deserved recognition to the people and teams behind that crucially important work.
Channel Achievement Award
This award is made solely by the Editorial team of CRN and do not involve the judging panel. But any suggestions on someone who has made a significant contribution to the industry over the past 33 years would be welcomed!
