Since 2011, Paul Briggs has served as CEO and Principal Consultant of Media Mantra Ltd. He has previously worked with leading publishers such as Incisive Media, Ziff Davis, CMP, Reed Elsevier (now part of RELX), and IDG, as well as marketing technology companies including Madison Logic.

With deep expertise across digital, outbound calling, and in-person event-based demand generation and account-based marketing (ABM), Paul has successfully built high-performing EMEA and APAC teams to meet clients' demand generation requirements. He has also cultivated extensive networks of partners to deliver high-quality prospects into these channels.

As a former editor of CRN and publisher of IT-focused B2B and B2C titles, Paul is a strong advocate for high-quality, relevant content as a core driver of prospect engagement in lead generation. He emphasizes that in today's marketing landscape, content's primary role has evolved from simply driving traffic to capturing valuable user data and insights.

Additionally, with extensive experience in designing and building websites optimized for content distribution and lead capture, Paul champions the use of high-quality, compliant data alongside advanced technologies that enable effective persuasion architectures and conversion-focused user experiences.