Neil Sawyer is responsible for leading market strategy and managing the multibillion-dollar P&L for HP’s Northwest Europe Market, spanning commercial and consumer channel and customer segments. Neil has more than 20 years of experience in the technology industry, across corporate, public infrastructure, and consumer electronics.

He is a member of the non-governmental organisation Tech UK. Prior to his role as Managing Director of HP Northwest Europe, Neil served as Vice President and Managing Director for HP UK&I. Before that he led numerous operational, marketing, and strategy roles in his career spanning consumer electronics, commercial technology and telecoms sectors. He initially joined HP in 2002 as part of the graduate program and built his career path in the IT and electronics sector.

Prior to recently returning to HP, Neil has also worked for Lenovo, Samsung Electronics, and Vodafone. Neil is known for his focus on both business growth and his commitment to talent development whilst nurturing a diverse and inclusive culture.

In addition to his role at HP he is a member of the non-governmental organisation Tech UK, which represents the broader topical issues and opportunities for the technology sector.

He shares findings and opinions with the UK Government and the wider technology stakeholder groups in the UK. Neil holds a degree in Business Studies from the University of the West of England. He lives in London with his wife and three children.