Jon Atherton is an accomplished sales leader with a strong reputation in the technology channel. With over three decades of experience, he has played a pivotal role in driving commercial success for leading technology businesses. His passion for the channel, coupled with his deep knowledge of technology products, has been instrumental in Ci Distribution’s ongoing growth and success.

As Sales & Marketing Director at Ci Distribution, Jon has helped shape the company into one of the largest Client Rugged and Gaming distributors—not just in the UK but across Europe. His strategic leadership, industry insight, and ability to cultivate strong relationships with key customers and suppliers have been central to this expansion. Before his tenure at Ci Distribution, Jon was a key figure at Exertis and Entatech, where his hard work and vision helped establish it as one of the UK’s fastest-growing technology distributors.

Beyond his commercial achievements, Jon is a well-respected industry figure, serving as a judge for both CRN and PCR Awards and being recognised as a UK Top 100 CRN Executive for over a decade. His contributions to the technology sector have earned him accolades such as the PCR Individual Award, the Network Group Chairman’s Award, and the Synaxon Personality of the Year.

His previous roles as Director of the Professional Computer Association (PCA) and Games Aid further reflect his dedication to supporting the wider good within the industry.

Jon remains actively engaged in industry events and LinkedIn, where he continues to shape the conversation around technology and distribution.

Outside of work, Jon is a devoted supporter of West Bromwich Albion and an avid golfer, embracing both sports with the same passion and energy he brings to his professional life.