Jon Atherton is a highly respected leader within the UK technology channel, bringing over 30 years of experience in distribution, commercial strategy and partner development. Renowned for his deep channel insight and ability to drive sustainable growth, Jon has played a pivotal role in shaping some of the industry’s most successful distribution businesses.

As Sales & Marketing Director at Ci Distribution, Jon has helped position the company as one of Europe’s largest specialist distributors in Client, Rugged and Gaming technologies. His strategic vision, strong supplier relationships and customer-first approach have been central to the company’s continued expansion and market leadership.

Before his tenure at Ci Distribution, Jon was a key figure at Exertis and Entatech, where his hard work and vision helped establish it as one of the UK’s fastest-growing technology distributors.

Beyond his commercial achievements, Jon is a long-standing and influential figure in the industry and has served as a judge for both the CRN and PCR Awards whilst also being recognised as a CRN Top 100 Executive for over a decade. His individual accolades include the PCR Individual Award, the Network Group Chairman’s Award and Synaxon Personality of the Year. He has also previously served as Director of the Professional Computer Association (PCA) and Games Aid, demonstrating his commitment to supporting and giving back to the wider technology community.

Jon remains an active voice within the channel, regularly engaging at industry events and LinkedIn, continuing to shape the conversation around technology and distribution.

Outside of work, Jon is a devoted supporter of West Bromwich Albion and an avid golfer, embracing both sports with the same passion and energy he brings to his professional life.