Bruce is an experienced IT channel leader with 28+ years in the global technology ecosystem and currently serves as International Channel Director at Alkira, where he is responsible for building Alkira’s partner ecosystem across EMEA and APAC.

He has spent the past six years developing vendor-side partner programmes and channel go-to-market strategies across EMEA, following a successful career in value-added distribution.

A long-time channel advocate, mentor, and CRN Awards judge for 13 years, Bruce is passionate about strategic channel development and the value of the partner ecosystem.