Larisa Lavinia Lucaciu is a UK&I Business Transformation Leader at Lenovo, leading the UKI Vector Project and focusing on the seamless integration of the Infrastructure Server business into Lenovo's PC and Intelligent Devices Group (IDG) portfolio. Her work supports a unified operating model, accelerates commercial alignment, and enables a true "One Lenovo" approach across the UK and Ireland. Larisa joined Lenovo in 2019, previously holding senior leadership roles across strategic partnerships and territory marketing, where she helped position Lenovo's Infrastructure Solutions Group as a top-three market player. She brings extensive experience from organisations including BNP Paribas, TD Synnex, Digital River, and Cisco, and was recognised as CRN Woman of the Year (2022) for her impact on the channel and commitment to diversity. Bio – Extended Version Larisa Lavinia Lucaciu is a UK&I Business Transformation Leader at Lenovo, where she leads the UKI Vector Project, an enterprise-level transformation initiative focused on the smooth integration of Lenovo's Infrastructure Server business into the wider PC and Intelligent Devices Group (IDG) portfolio. In this role, Larisa works across functions to align strategy, operations and partner engagement, enabling scale, consistency, and long-term growth across the UK and Ireland. Prior to this role, Larisa held senior leadership positions within Lenovo across strategic partnerships and territory marketing. As UK&I Strategic Partnerships Leader, she managed alliance relationships across both ISG and IDG, delivering the "One Lenovo" strategy to drive commercial growth and partner engagement. Earlier, as UKI Territory Marketing Leader for ISG, she played a pivotal role in expanding market share, strengthening brand presence, and supporting Lenovo's rise to third place in the infrastructure market. Larisa joined Lenovo in 2019, bringing deep expertise from her role as Head of Marketing and Digital Transformation Leader at BNP Paribas Bank, where she shaped both B2B and consumer strategies. Her earlier career includes senior leadership roles at TD Synnex, Digital River, and Cisco, where she built and scaled high-performing sales, marketing, and channel organisations across IT software, hardware, and financial services. Recognised for her impact on the channel and her commitment to advancing women in technology, Larisa was awarded CRN Woman of the Year in 2022. With a career spanning transformation, partnerships, and go-to-market leadership, she continues to drive meaningful change at scale within Lenovo and the wider channel ecosystem.
