Anita is an experienced IT channel professional with a strong background in marketing, PR, and events. She has been with GTDC since 2008, where she leads PR and event initiatives, including the GTDC Summits in EMEA and APJ. Earlier in her career, among others she held leadership roles in vendor management and sales at Ingram Micro Europe and was responsible for Benelux, Central, and Eastern Europe at Artisoft. Through these roles, she has built extensive relationships with senior executives across distributors, vendors, and the analyst community, giving her deep insight into the global IT channel ecosystem.