Anjana Srinivasan is senior director at AMD where she oversees the Commercial Channel sales for Europe, the Middle East and Africa. As an accomplished channel leader, Anjana has more than 20 years of experience across marketing, sales, and operations, along with a deep understanding of the global technology landscape. Her strategic approach and proven leadership have consistently delivered growth and strengthened partner ecosystems.

Anjana joins the organization from Microsoft, where she most recently served as UK Field Lead for Device Partner Sales. Prior to that, she held the role of Windows Consumer Category Lead for the UK and Ireland. Earlier in her career, she spent twelve years at Lenovo in various senior leadership roles, contributing significantly to the company’s channel strategy and partner engagement efforts. Throughout her career, Anjana has led key initiatives focused on enhancing collaboration with OEMs, distributors, and resellers-driving innovation, expanding market reach, and supporting the launch of several major OEM brand product franchises.

She began her professional journey as an architect before earning an MBA