There are few things that Alex cares about more than getting more female representation into the IT channel. Having worked in IT distribution for almost 30 years – Alex has seen improvements – but recognises there is so much more to do in all areas of the channel. Alex has overseen Westcoast’s continuing support for CRN’s diversity initiatives as well leading the company’s high profile focus on careers in schools. As a result, Westcoast – the UK’s largest IT distributor - is one of Britain’s Cornerstone employers advising government, Ofsted and the Careers and Enterprise Company. He has helped launch Tech Channel Ambassadors and sits on the Technology Leadership Group for the Prince’s Trust and supports Speakers for Schools. Alex is careers advisor for Maiden Erlagh School Trust in Reading and regularly speaks in local Berkshire schools on the topic of diversity, inclusion and the opportunities in the IT industry for all. Alex is a well-known face in the UK IT Channel and has been awarded an Individual Award for Channel Excellence by CRN in 2016. Always enthusiastic and never short of an opinion – Alex has judged the CRN Women and Diversity Awards a number of times in the past.