Zoe Westwood spearheads innovative end user market strategies and oversees the dynamic UK & Ireland end user cluster, driving transformative results and shaping customer success across these key segments.

Prior to her role as Senior Sales Director UK&I and interim Managing Director UK&I cluster, Zoe has held several positions at HP. She joined HP in 2015 and has since evolved her career from Enterprise Sales Print Specialist, Global Corporate & Large Enterprise District Manager to Northwest Europe Enablement Director and UK&I End User Sales Director.

Before joining HP, she has had an impressive 10-year career leading up to the role of Head of End User Sales at Brother.

Zoe is known for her ability to deliver high-impact results and above all fostering collaborative teams.

With her commitment to fostering an inclusive team culture, Zoe brings both experience and a culture aware approach to leadership. Zoe strives to create environments where diverse perspectives are celebrated, collaboration is encouraged, and innovation thrives through a respectful, engaging workplace.

Zoe has a reputation as trusted leader who inspires & empowers others. In addition to this Zoe’s leads with an approach that blends decisive leadership with empathy.