A tech marketing specialist with over 20 years in the channel, I excel in generating impactful marketing strategy, ideas and nurturing genuine relationships, all underpinned by a keen analytical and creative approach. Specialising in channels, partnerships, and alliances, I guide tech companies towards marketing strategies that deliver true impact and deeper, trust-based alliances for stronger business outcomes. My focus is on driving revenue, enhancing relationships, and fostering creativity with key partners. I work collaboratively as a strategic partner over the long term and am committed to meaningful impact over fame, dedicated to strategic alliances, and enterprise-level engagements. I’m delighted to have been a judge for the CRN Sales & Marketing awards since 2019 and really enjoy seeing the entries each year. It’s a great privilege being able to help choose the winners with my fellow judges.