2026 CATEGORIES & CRITERIA

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Written entries must be no more than 900 words (including any supporting material), and try to think about the judges when composing them. They must be UK RELEVANT. PDF and other multimedia entries are encouraged, and you can add personality to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less.

The bullet points in the criteria are just guidelines and don’t have to be answered individually in order – use them as a basis to create your entry and as a GUIDE ONLY . 

But remember, word counts and time limits still apply to multimedia entries – judges will mark down if over word count or approved time.

The deadline for entering is Friday 20 February 2026, 11:55pm GMT. For any queries, please get in touch with Ethan Sampson.


Distributor Categories

Best Marketing Campaign (not event) - Distributor

Did you run an amazing marketing campaign for a particular vendor partner or partners that not only achieved amazing results, but attracted a swathe of new resellers on top and had their customers crying out for more? Well, this is the category for you!

Criteria

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value-added specialist working in particular vertical markets. The period covered by the awards runs from Jan 2025 to Jan 2026.  It can cover a social media/viral campaign or a more ‘traditionally’ executed campaign.

  • What was the campaign and when did it run? How did it work? Please describe the campaign itself, what mediums you used to run it on (ie social media/online/print etc) and its title.
  • Why are you entering this particular campaign? What makes it stand out?
  • Which vendor partner/s was it in conjunction with?
  • Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
  • How successful was the campaign – use facts and figures to back up claims. How many customers benefitted from the campaign?
  • Was there anything quirky or unusual about the campaign that really got it noticed? i.e. did it use cutting edge technology, humour or go viral?
  • REQUIREMENT: Please provide a customer (reseller) testimonial within the entry


Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Company to Work For - Distributor

Do your people come to work with a smile on their face? Do you struggle to get them to leave the building at the end of the day? Are your employee benefits simply the best in the business and the envy of all who hear of them? Then this is the category for you.

Criteria

Who can enter?  This award is open to any company that falls under the distribution category, whether a volume player or value-added specialist working in particular vertical markets. The period covered by the awards runs from Jan 2025 to Jan 2026.

• Why is your company such a great place to work and what makes it stand out from the competition?

• How do you keep your teams motivated and happy?

• How has your workplace changed over the past year – what are you doing differently? Will this continue?

• How does company culture help generate results?

• How does your company empower staff to do their jobs better? Give examples.

• How are you addressing DE&I (Diversity, Equality and Inclusion) issues in your company? Are there any particular diversity and inclusion campaigns you are running in your company?

• Tell the judges about your sustainability strategy if you have one or are planning one

• How do you motivate your people and engender loyalty? This can include outlines of bonus/commission schemes, extra leave, holidays, prizes etc

• REQUIREMENT: Please provide testimonials from your people/teams within the entry

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Partner Event (Distributor)

Have you run a particular event in the past year that has had your customers and partners rushing to attend from far and wide? Have you held an event that got the entire industry talking and left your competitors green with envy? Then this is the category for you!

Criteria

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value-added specialist working in particular vertical markets. Events can be face-to-face, virtual or hybrid. The period the award covers is between Jan 2025 and Jan 2026.

  • What was the event (please describe) and when/where did it run? How did you get customers to sign up/attend? (please explain)
  • Why are you entering this particular event? What made it stand out for you? Why are you so proud of it?
  • Which partners (vendors) was it in conjunction with?
  • Who was it aimed at? Ie – was it a specific sector, or open to all your customers?
  • How successful was the event? How many came along/attended remotely? What results did you achieve? Use facts and figures to back up claims.
  • Was there anything quirky or unusual about the event that really got it noticed?
  • REQUIREMENT: Please provide customer testimonials within the entry itself

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best new Vendor GTM Campaign - NEW

Have you delivered a stand out GTM campaign for a new vendor partner that saw you rise head and shoulders above the competition? Did the results make your jaws drop? Then we want to hear from you!

Criteria

Who can enter? This award is open to any company that falls under the distribution category, whether a volume player or value-added specialist working in particular vertical markets. The period the award covers is between Jan 2025 and Jan 2026. 

  • Describe how you won the business and what made you stand out from the competition.
  • What was the GTM campaign and how did you execute it?
  • How did you deal with all the challenges of the GTM campaign and stick to schedule?
  • What was the highlight of the campaign?
  • What difference has it made to your vendor partner?
  • Can you share any stats/figures to back up your claims?
  • REQUIREMENT: Please provide a vendor testimonial within the entry

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Operations Team

Is your Ops/warehouse team simply the best in the business? Do they go the extra mile to ensure deliveries are on time? Do they really love what they do and spread that joy to your customers and their colleagues? Then give them the recognition they deserve by entering this award.
Who can enter?  This award is open to any company that falls under the distribution category, whether a volume player or value-added specialist working in particular vertical markets. The period covered by the awards runs from Jan 2025 to Jan 2026, so please bear in mind when writing entries.

  • Please provide a brief background to the team you are entering including their levels of experience and any specialist skill sets. Why do they deserve to win this award?
  • Describe the characters in your ops team and what makes them so special. Introduce them to the judges – make it personal. Also, any little quirks/personalities of the team would be interesting to hear about.
  • Share any particular team successes or achievements with the judges. How do they contribute to the smooth running of the business. Feel free to use colleague testimonials.
  • Have there been any examples where the ops team has gone above and beyond to ensure an order is fulfilled? Or do they do this every day? Please elaborate.
  • REQUIREMENT: Include a testimonial – either colleague or customer-related (or both) within the entry itself

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Marketing Team

Do you have the best marketing team in the business? Are they hitting targets out the park and regularly coming up with new and amazing campaigns that drive amazing results for the business? Do they deserve some recognition? Then we want to hear all about it!

Criteria

Who can enter?  This award is open to any company that falls under the distribution category, whether a volume player or value-added specialist working in particular vertical markets. The period covered by the awards runs from Jan 2025 to Jan 2026, so please bear in mind when writing entries.

  • Brief background to the structure of the marketing team, i.e experience, skills and also personalities
  • Make it personal – introduce the team to the judges
  • What are some of the standout campaigns the team has executed that have delivered outstanding results? Share some stats.
  • What fun things (fundraising, teambuilding, customer-facing) has the team got up to in the past year?
  • Explain the value provided to vendor partners What is the team’s biggest achievement of the year?
  • Examples of innovation within the team which have led to success
  • REQUIREMENT: Please provide a testimonial – either external or internal (or both) to back up the entry  


Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than FIVE minutes will not be viewed in full by the judges.

Reseller Categories

Best New Customer GTM Campaign

Have you won a particularly exciting, sizeable or unusual customer tender and helped them drive a winning GTM campaign that has resonated with their own customers? Then we want to hear from you!

Criteria

Who can enter? This award is open to any UK-based firm that falls under the Reseller category – whether an integrator, MSP, system builder, VAR or solution/service provider. The GTM campaign – which can be in any vertical sector in any space, must have taken place between Jan 2025 and Jan 2026 to qualify for entry. 

  • Describe how you won the business? What sector was it in? What made the customer pick you?
  • Tell us about the GTM campaign – was there anything quirky, did it help your customer increase business/win new customers?
  • How did you deal with all the challenges of the campaign and stick to schedule?
  • What was the highlight of the campaign?
  • Can you share some stats as to the difference the campaign has made to your customer?
  • REQUIREMENT: Please provide a customer testimonial within the entry

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Sales Team

Do you have the best and hardest working sales team in the business? Are they smashing every target ever set? Do they deserve some recognition? Then we want to hear all about it!

Criteria

Who can enter? This award is open to any firm that falls under the Reseller category – whether an integrator, MSP, system builder, VAR or solution/service provider – that has a standalone sales team. The period the award covers is between Jan 2025 and Jan 2026.

  • Brief background to the structure of the sales team(s), i.e experience and specialist skill sets and also personalities
  • Make it personal – introduce the team to the judges
  • How has the sales team managed to grow the business and win new customers in the past year? Please include comparative YoY % sales growth for context.
  • What fun things (fundraising, teambuilding, customer-facing) has the team got up to in the past year
  • Certifications/qualifications team has achieved during last year
  • Explain the value provided to vendor partners
  • Explain the value provided to customers
  • What is the team’s biggest achievement of the year?
  • Examples of innovation within the team which have led to success
  • REQUIREMENT: Please provide a customer testimonial within the entry. (Vendor testimonials are optional).

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Marketing Campaign (not event)- Reseller

Have you executed an absolute belter of a marketing campaign in partnership with a vendor or distributor that has achieved amazing results and won stacks of new customers? Then we want to hear from you!

Criteria
Who can enter? This award is open to any firm that falls under the Reseller category – whether an integrator, MSP, system builder, VAR or service/solution provider – that has engaged in proactive marketing activities during the year. The period the award covers is between Jan 2025 and Jan 2026. It can be a social media campaign or a more traditional campaign but not an event.

  • What was the campaign (please describe) and when did it run? Was it social media based or another method? (please explain)
  • Why are you entering this particular campaign? What made it stand out for you? Why are you so proud of it?
  • Which vendor/vendors was it in conjunction with?
  • Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
  • How successful was the campaign? Use facts and figures to back up claims. How many customers have benefitted from the campaign?
  • Was there anything quirky or unusual about the campaign that really got it noticed? i.e. did it use cutting edge technology, humour, did it go viral?
  • REQUIREMENT: Please provide at least one customer testimonial within the entry itself

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Company to Work For

Do your people come to work everyday with a smile on their face? Are they reluctant to leave because they are having such a great time. Are you the envy of all the other companies in your space? We want to hear from you!

Criteria 
Who can enter?  This award is open to any firm that falls under the Reseller category – whether an integrator, MSP, system builder, VAR or service/solution provider. The period the award covers is between Jan 2025 and Jan 2026.

  • Why is your company such a great place to work?
  • What do you think makes it stand out from your peers?
  • How did you keep staff motivated during challenging times?
  • How has your workplace changed over the past year – what are you doing differently as a result of the pandemic? Will this continue?
  • How does company culture help generate results?
  • Has your company used internal social media campaigns to generate a fun working environment? How has this enhanced the staff morale? Give examples
  • How does your company empower staff to do their jobs better? Give examples.
  • How are you addressing DE&I (Diversity, Equality and Inclusion) in your company? Are there any particular campaigns you are running? Please explain and share any results.
  • Can you give examples of CSR or environmental activities? ie Charity fundraisers/carbon offsetting etc
  • How do you motivate staff and engender loyalty? This can include outlines of bonus/commission schemes, extra leave, holidays, prizes etc
  • REQUIREMENT: Please provide testimonials from your staff within the entry itself

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Sales Star Award – Reseller

Do you have an absolute legend working on your sales team that has smashed every target going and then some? Are they an inspiration to their colleagues? Then give them some recognition and tell us all about them!

Criteria

This award is aimed at recognising an individual within your sales team that has smashed their targets or gone over and above to make a particular campaign a roaring success. Anyone from your sales team can be nominated, whether they are a seasoned veteran or a recent graduate or apprentice - this award is aimed at celebrating individual success. Below are some tips for constructing the entry but please make it as personal as you like.

  • Tell us about the individual that you are entering for this award – why do they deserve special recognition?
  • List their achievements and why they should win - use stats.
  • Include some testimonials from their colleagues and peers.
  • What would winning this award mean to them/the company?

Entries can be between 500 - 900 words. The timeframe this award covers is Jan 2025 – Jan 2026.


Marketing Star Award -Reseller

Do you have an absolute legend working on your marketing team who has come up with an amazing campaign or initiative that has driven stellar results? Are they an inspiration to their colleagues? Then give them some recognition and tell us all about them!

Criteria
This award is aimed at recognising an individual within your marketing team that has smashed their targets or gone over and above to make a marketing campaign a huge success. Anyone from your marketing team can be nominated, whether they are a seasoned veteran or a recent graduate or apprentice - this award is aimed at celebrating individual success.
Below are some tips for constructing the entry but please make it as personal as you like.

  • Tell us about the individual that you are entering for this award – why do they deserve special recognition?
  • List their achievements and why they should win - use stats.
  • Include some testimonials from their colleagues and peers.
  • What would winning this award mean to them/the company?

Entries can be between 500 - 900 words. The timeframe this award covers is Jan 2025 – Jan 2026.

Best Customer Event (Reseller)

Have you run a particular event in the past year that has had customers flocking from far and wide? Have you significantly increased business with a particular vendor/or multiple vendor partners as a result? Then this is the category for you!

Criteria 

Who can enter? This award is open to any firm that falls under the Reseller category – whether an integrator, MSP, system builder, VAR or service/solution provider – that has engaged in proactive marketing activities during the year. Events can be face-to-face, virtual or hybrid. The period the award covers is between Jan 2025 and Jan 2026.

  • What was the event (please describe) and when/where/how did it run? How did you encourage customers to sign up/attend? (please explain)
  • Why are you entering this particular event? What made it stand out for you? Why are you so proud of it?
  • Which partners (vendor or distributor) was it in conjunction with?
  • Who was it aimed at? ie all customers, SMEs, Enterprises, Public sector (or any other specific sectors)
  • How successful was the event? How many attendees (physical/virtual or both) did you get? What results did you achieve? Use facts and figures to back up claims.
  • Was there anything quirky or unusual about the event that really got it noticed?
  • REQUIREMENT: Please provide customer testimonials within the entry itself

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Vendor Categories

Best Channel Programme

Is your channel strategy the best in the UK? Do tempt partners with an enviable list of benefits? Are you surrounded by happy and fulfilled partners that can’t stop winning business with your products and services? Then this is the category for you.

Criteria

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. The business must have a significant channel presence in the UK to qualify and obviously a channel programme that has been in place for more than a year. This can be a single or two-tier channel programme. The period covered for the awards is Jan 2025 to Jan 2026. The entry MUST be UK centric.

  • Briefly describe your partner programme – ie length of time in operation, how it works, size of partner base, how rebates work, how partners get involved, what it offers partners?
  • Do you have a partner portal? If so can you give some details of the benefits it provides partners?
  • How user friendly is it? Why do partners want to work with you?
  • How much time/money do you invest in your partner programme each year? What have been some of the most recent changes/additions you have made in the past year? Can you share some UK stats?
  • Why does it stand out from the competition/why have you entered?
  • How does it help your UK partners? Do they enjoy working with you? Why?
  • What have been the main benefits to you as a vendor with your partner programme? Why are partners so important to you?
  • REQUIREMENT: Provide a UK partner testimonial within the entry

Written entries must be no more than 1900 words, and try to think about the judges when composing them. They must be UK RELEVANT ONLY. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos over five minutes will not be watched in full by the judges.

Best Partner Event - Vendor

Do you run the hottest channel-focused event in the business? Have you got reams of killer feedback from your partners saying your event was the best they have ever been to? Were people queuing out the door to attend? Then this is the category for you.

Criteria

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. The business must have a significant channel presence in the UK to qualify. This category covers all types of events whether in person or virtual. It MUST be a CHANNEL focussed event. It must be relevant to UK partners. These awards cover the period Jan 2025 to Jan 2026.

  • Please describe the event - ie was it online/face-to-face or a mix of both? Also outline why you are entering it for this award
  • Please reference any outstanding results or stats in terms of attendance/engagement
  • What benefits did it offer your reseller/distribution partners?
  • What fun/social elements did the event have? Was it tweeted about? What sort of buzz did it create?
  • Why did partners sign up? How many attended?
  • What did they take away with them after the event? Have there been any significant business wins as a result?
  • What do you get out of it as the organiser?
  • REQUIREMENT: Include testimonials from UK partners that joined the event within the entry itself, not as an attachment

Written entries must be no more than 900 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be viewed in full by the judges.

Best Company to Work For - Vendor

Do you have the happiest staff in the land? Are you inundated with applications whenever a position becomes vacant? Do you have the best employee perks compared to your competition? Then this is the category for you.

Criteria

Who can enter?  Any firm that is defined as a vendor and operates a UK channel strategy. The business must have a significant channel presence in the UK to qualify. The period covered by the awards runs from Jan 2025 to Jan 2026.  

  • How many staff do you employ in the UK?
  • Why is your company such a great place to work?
  • How have you kept staff morale buoyant during the challenges of the past year? How have you looked after your teams’ mental health/wellbeing?
  • What do you think makes your company stand out from your competitors?
  • How are you addressing Diversity, Equality and Inclusion (DE&I) in your company? Have you launched any particular schemes that are successful?
  • How does company culture help generate results?
  • Has your company used internal social media campaigns to generate a fun working environment? How has this enhanced the staff morale? Give examples.
  • How does your company empower staff to do their jobs better? Give examples.
  • Tell the judges about your ESG strategy if you have one.
  • How do you motivate staff and engender loyalty? This can include outlines of bonus/commission schemes, extra leave, holidays, prizes etc
  • REQUIREMENT: Please provide testimonials from your staff in the entry

Written entries must be no more than 900 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be viewed in full by the judges.

Innovation Award

Are you known as the most innovative vendor-kid on the block? Does the innovation that has gone into your product/solution blow the competition out of the water? Can you show how your innovation has actually helped your channel partners generate real business? Then this is the category for you.

PLEASE NOTE: This award is not a promotion of the product itself and a chance to talk technical. It is about innovation and how that has helped your channel partners. Any entries that talk solely about the product or read like a cut-and-paste promotion piece will not be considered for the shortlist.  


Criteria

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. The business must have a significant channel presence in the UK to qualify. Bear in mind the awards cover the period Jan 2025 to Jan 2026. This award is aimed at a particular technology or technology set that has revolutionised business for channel partners and their respective customers over the past 12 months.

  • Briefly describe the solution you are entering and why it is being entered for this award. Why is it innovative? What effect is this innovation having on your partners and their customers?
  • How does it differ/standout from the other similar products that are on the market in terms of innovation – again keep it brief and focus on the business benefits, not the complexity of the technology.
  • What benefits has this product or product set you are entering provided for your channel partners in the past year – facts and figures are a must.
  • Demonstrate how sales of this product have increased through the channel in the past year and why (facts and figures needed)
  • Why does this particular technology innovation deserve this award? i.e. because it has made a huge difference to partners’ business, customer take up has been phenomenal etc
  • REQUIREMENT: Back up your claims with testimonials from actual channel partners in the entry, and how this technology has helped their business in the past year. Get them to explain why they think this particular technology should win.

Written entries must be no more than 1,000 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be watched by the judges.

Best Marketing Campaign - Vendor

Have you run a marketing campaign during the past year that has generated amazing results for both you and your channel partners? Was it something that people were talking about for weeks afterwards? Then this is the category for you!

Criteria

Who can enter? Any firm that is defined as a vendor and operates a UK channel strategy. The business must have a significant channel presence in the UK to qualify. The period covered by the awards runs from Jan 2025 to Jan 2026.  

  • What was the campaign and when did it run? How did it work? Please describe the campaign itself and its title. NOTE: This can be a social media-based campaign, email campaign, print campaign or any other form of campaign.
  • Why are you entering this particular campaign? Why does it stand out?
  • How did you overcome any challenges arising during the campaign?
  • Were any distribution partners involved? Please elaborate if so.
  • Who was it aimed at? ie SMBs, Enterprises, Public sector (or other specific sectors)
  • How successful was the campaign – use UK facts and figures to back up claims. How many resellers benefitted from the campaign?
  • Was there anything quirky or unusual about the campaign that really got it noticed?
  • REQUIREMENT: Please provide partner testimonials within the entry itself

Written entries must be no more than 900 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be viewed in full by the judges.

Marketing Star Award - Vendor

Do you have a stand out star in your channel marketing team that really deserves some individual recognition for their efforts? Have come up with a killer campaign that generated amazing results? Then get them entered ASAP!

This award is aimed at recognising an individual within your marketing team that has smashed their targets or gone over and above to make a marketing campaign a roaring success. Anyone from your marketing team can be nominated, whether they are a seasoned veteran or a recent graduate or apprentice - this award is aimed at celebrating individual success.

Below are some tips for constructing the entry but please make it as personal as you like.

  • Tell us about the individual that you are entering for this award – why do they deserve special recognition?
  • List their achievements and why they should win - use stats.
  • Include some testimonials from their colleagues and peers.
  • What would winning this award mean to them/the company?

Entries can be between 500 - 900 words. The timeframe this covers is Jan 2025 – Jan 2026.


Best Partner Platform – NEW FOR 2026

Is your platform literally the best in the business at simplifying the sales of complex/multiple solutions? Would you describe it as a gamechanger? Do you have a backlog of partners desperate to work with you and start selling your offerings to their customers? Then this is the category for you.

Who can enter? Any firm that defines itself as a platform-based vendor and operates a UK channel strategy. The business must have a significant channel presence in the UK to qualify. The period covered by the awards runs from Jan 2025 to Jan 2026.  

  • What is your platform and how do you work with partners? What solutions do you actually sell via your platform. Please describe the platform without being too technical, but focus on how it is geared towards helping your channel partners.
  • Why does your platform stand out and deserve to win? Why is it innovative? Who is it aimed at? Ie enterprise customers, SMBs, public sector etc
  • Can you give a case study example of how a partner has used your platform to win a particularly complex customer tender, or how you helped them get ahead of the competition?
  • Do you have any stats on how your platform is benefitting your partners?
  • REQUIREMENT: Please provide partner testimonials within the entry to back up your claims.

Written entries must be no more than 900 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Any videos longer than five minutes will not be viewed in full by the judges.

Sales Star Award - Vendor

Do you have a shining star in your sales team that really deserves some individual recognition? Have they smashed their targets/achieved record results? Then get them entered ASAP!

This award is aimed at recognising an individual within your sales team that has smashed their targets or gone over and above to make a particular campaign a roaring success. Anyone from your sales team can be nominated, whether they are a seasoned veteran or a recent graduate or apprentice - this award is aimed at celebrating individual success.

Below are some tips for constructing the entry but please make it as personal as you like.

  • Tell us about the individual that you are entering for this award – why do they deserve special recognition?
  • List their achievements and why they should win - use stats.
  • Include some testimonials from their colleagues and peers.
  • What would winning this award mean to them/the company?

Entries can be between 500 - 900 words. The timeframe this award covers is Jan 2025 – Jan 2026

General Categories

Best Channel Marketing Agency

Due to popular demand, we have split this category into separate dedicated Marketing Agency and PR Agency streams due to the different challenges faced by both sides. So if you are a marketing agency, then tell us why you are the best in the channel!

Criteria

Who can enter? This category is open to all firms that class themselves as an independent channel marketing agency. This can be specific agency teams within a larger organisation, or specialist channel marketing firms. Any projects/successes discussed in the entry must have taken place between Jan 2025 to Jan 2026.


  • Please illustrate your size, set up and no. of channel customers
  • Please provide a case study of how you have worked with a vendor/channel partner to deliver a successful marketing project (MUST be channel related)
  • What do you think makes you stand out from the other agencies out there and why you should win this award?
  • Have you run any quirky or viral campaigns to help your channel customers achieve success? If so please explain
  • Can you provide stats and figures to prove the success of the campaign?
  • REQUIREMENT: Please provide a testimonial/testimonials from channel-relevant partners within the entry itself

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Channel PR Agency

Due to popular demand, we have split this category into separate dedicated Marketing Agency and PR Agency streams due to the different challenges faced by both sides. So if you are a PR agency, then tell us why you are the best in the channel!

Criteria

Who can enter? This category is open to all firms that class themselves as an independent PR firm. You must have a significant proportion of channel clients to qualify. Any projects/successes discussed in the entry must have taken place between Jan 2025 to Jan 2026.

  • Please illustrate your size, set up and no. of channel customers
  • Please provide a case study of how you have worked with a vendor/channel partner to deliver a successful project (MUST be channel related)
  • What are some of the key challenges PR firms are facing right now and how are you overcoming those?
  • What do you think makes you stand out from the other PR agencies out there and why you should win this award?
  • Can you provide stats and figures to back up your claims?
  • REQUIREMENT: Please provide a testimonial/testimonials from relevant parties within the entry

Written entries must be no more than 900 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Best Channel Services Company Campaign

If you class yourself as a channel services company and have run a particular campaign that has brought real benefits to the channel – whether this is a report that has brought real business benefits, an event that offered true tangible value to attendees, or an initiative that has helped address the growing talent gap for example, then this is the category for you.

Who can enter? Any firm offering a service or product that helps the collective UK IT channel salesforce. This can be recruitment firms, sales incentive specialists, sales training organisations, or even technology companies that have designed specific technology programmes to make the life of sales people easier. Everything covered in the entry must have taken place or been developed between Jan 2025 to Jan 2026.

Tell about the campaign that you are entering – why should it win? How did you come up with the concept? How did you execute it?

Why is this campaign particularly stand out – ie did it achieve some outstanding results that got everyone talking? Or did it leave a lasting impression that is starting to drive change?

REQUIREMENT: A testimonial from a channel company that was involved with the campaign – this can be a reseller or distributor, or from a channel team at a technology vendor.

Written entries must be no more than 900 words, and try to think about the judges when composing them. They must be UK RELEVANT. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.

Most Innovative use of AI

With AI being one of the most hyped areas of technology at present, have you harnessed it to create an absolutely outstanding marketing/go-to-market campaign that has blown everyone away? If you have, this is the award for you!

Criteria

Who Can enter? This category is open to anyone from the IT channel ecosystem, ie vendors, resellers, distributors, marketing/PR companies - but you must operate within the UK channel. Any projects must have taken place between Jan 2025 and Jan 2026.


  • Please describe the campaign, the aims, who it was aimed at and how you used AI to make your campaign a success.
  • Why did you decide to use AI in this particular campaign?
  • Has the use of AI enhanced the customer experience in any way? Please explain.
  • Have you used the data to track and improve metrics in key areas such as ESG/sustainability or in other innovative ways during the campaign? Please explain.
  • Tell us about the team behind the campaign and how they felt about using AI. Did they need additional training, qualifications?
  • Have you incorporated what you learned into other campaigns?
  • Can you provide stats and figures to back up your entry?
  • Please provide a testimonial from relevant partners or customers.

Written entries must be no more than 900 words, and try to think about the judges when composing them. Use plenty of spacing, bullet points and paragraphs to construct your entry to make them easier on the eye. PDF and other multimedia entries are encouraged, and you can add personality and humour to your entry too to make it stand out. If you are submitting a video, please keep it to FIVE minutes or less. Videos longer than five minutes will not be viewed in full by the judges.