Paul Briggs, Anteriad
Paul Briggs
Director of Global Corporate Development

Paul Briggs is currently the Director of Global Corporate Development at Anteriad. Formerly, BNZSA provides sales and marketing services to IT vendors, Distributors, System Integrators, Resellers and Managed Service Providers that range from end user lead generation, programmatic advertising, and Account Based Marketing, to providing outsourced Business Development and Sales Development representatives. As a former IT journalist, editor and publisher, Briggs started his IT journalism career at APT’s Computer Business Review as a staff writer. He then moved to VNU’s flagship IT title, Computing as reporter. After a stint as the Online Business Editor for PC Direct at Ziff Davis, he moved to be part of the launch team of IT Week also published by Ziff Davis. In 1998, Briggs joined CMP’s Computer Reseller News as its news editor in 1998 and became editor in 2000, then published by VNU. After a tenure of nearly six years, Briggs moved on to become the Online Publisher of VNU Business Publications. He then moved to IDG, now Foundry, to launch ComputerWorld as its Publisher and also as the publisher of TechWorld in 2007. Briggs became the Group Publisher of the technology division at Reed Business International in 2008, that included responsibility for another channel publication, Microscope, now part of Tech Target as well as Computer Weekly and Electronics Weekly. In May 2011, Briggs founded and launched his consultancy business, Media Mantra Ltd with a handful of clients, including Madison Logic. As the Madison business flourished Briggs joined Madison Logic full time as its International General Manager, where he expanded the business into APAC. After eight years in the role, Briggs chose to do a similar incubation role for Selling Simplified, now part of Foundry. In July 2021, Briggs joined BNZSA a company he partnered with while at Madison Logic, which was acquired by Anteriad in April 2023.