Tony Lock
Programme Director
Freeform Dynamics
Tony is an IT operations guru. As an ex
-
IT manager with an insatiable thirst
for knowledge, his extensive vendor briefing agenda makes him one of the
most well informed analysts in the industry, particularly on the diversity of
solutions and approaches
available to tackle key operational requirements.
If you are a vendor talking about a new offering, be very careful about
describing it to Tony as ‘unique’, because if it isn’t, he’ll probably know.
To keep everything balanced and grounded, Tony is intima
tely involved in
Freeform Dynamics’ Community Research Programme, through which he
stays in close touch with how needs are evolving within the IT and business
community around IT service delivery. This includes all aspects of systems
infrastructure and man
agement, from desktop, through servers, storage
and network, to mainframe, with particular attention paid to alternative
delivery models
–
cloud computing, managed services, IT financing, etc.
From an advisory perspective, Tony’s comprehensive knowledge o
f the
solution and best practice landscape makes him ideal for those who want
help in understanding their options rather than having a canned set of
recommendations thrust at them. His focus on core principles and his
forthright but open
-
minded views on te
chnology also make Tony one of the
most sought after speakers in the industry for keynotes, roundtables,
webinars, and so on.
Tony has a strong IT practitioner background, having held IT management
positions at companies such as BP and BT, and has also wo
rked on the
vendor side of the equation at Amdahl. He became an industry analyst in
2000, has been with Freeform Dynamics since 2007, and is currently based
in Germany, but also spends significant time in London and other locations
around the world.