Al is a member of Softcat’s Senior Leadership Team and is responsible for some key strategic projects including sustainability and sales insights to fuel digital growth and a prosperous future. Al joined Softcat in 2005 and in that time he’s grown with the company and had a number of different leadership roles including sales operations and supply chain, following several years in sales and sales management.

Sales Director at Terra Computer Ltd part of the Wortmann AG group. Started as a Sales executive at Micro P now Exertis 24 years ago and has previously held senior roles in Distribution and Manufacturers including Tech Data and Acer. 

Anjana leads the organization that works with partners’ ecosystem such as OEMs, Distributors, Resellers & SI's to build and sell Devices and Services that enable corporations, consumers and students realize their full potential in the Digital Economy. She has end to end P&L responsibility, strategy, planning and people management. She enjoys going after new opportunities or solving business problems - together with the amazing network of channel partners, whilst building and mentoring her team to ensure that everyone is energized to do their best work

Bruce is an IT channel leader with over 22 years channel experience. A technology evangelist and innovator, Bruce has worked with both new market entrants and established vendors to drive channel adoption for their solutions. A channel awards judge for 7 years and CRN A - lister for 3, he is passionate about the channel and the value it delivers.

Carl has worked in the IT and Market Research industry for over 20 years. Carl has worked in distribution, reseller and vendor businesses. Carl has been a judge for CRN Awards for over 10 years.

Gina founded her first agency MCC International in her early 20s and grew it to be one of the UK’s largest regional consultancies before moving on to set up a successful PR division at WLM.Digital where she was co - owner and Communications Director for 7 years. Now back into consultancy, she’s working with a great team of freelancers and global partner agencies, offering a wider range of services to clients and drawing on the knowledge she’s built u p over the past 30 years. Gina spends a lot of time mentoring and training and her hands on, tell it how it is approach to managing clients’ expectations has never changed. Journalists know what to expect from her and she’s built up some great contacts dur ing her career. Humour and an abhorrence of pretentiousness have always stood her in good stead and she’s currently enjoying her third time round the working wheel.

Ian founded the Wick Hill Group, became a director at Nuvias and is now CRO at Asset Logic. Chairs STEM Generations a Not for Profit, and the STEM Generation charity. Chair of Trustees Walk the Walk, the UKs largest grant making breast cancer charity. Chair Tech Channel Ambassadors.

John is a seasoned technology executive with over 20 years of experience in building and growing businesses. He has a proven track record of success in the private equity, technology, and manufacturing sectors.

In his previous role, John was the CEO of a private equity-backed UK technology company. He led the company through a period of rapid growth, increasing sales by 200% in three years.

Prior to that, John was the Vice President of Sales for a $1 billion American technology company in Europe. He was responsible for leading a team of 100 sales professionals and generating over $500 million in annual revenue. John is also a regular member of the CRN Awards judging team. He is always impressed by the innovation evident in many of the shortlisted companies.

Today, John is a coach and mentor to senior leadership teams who want to improve the commercial performance of their businesses. He is passionate about helping businesses achieve their goals and helping people reach their full potential.

Jon Atherton Jon is an accomplished commercial and sales leader. As a well - known figure in the channel, Jon prides himself on building and maintaining excellent and productive relationships with key customers and suppliers. As a driving force for commercial performance within leading technology businesses over the past two decades, Jon’s passion for the channel and technology products is evident and supports CI - D’s continued growth and success. Growing CI - D into the largest Client Rugged distributor, not just in the UK, but across the whole of Europe has been a career highlight for Jon who was previously Director of the PCA – (Professional Computer Association) and GamesAID. Jon is actively involved in supporting charity events in the sector, as well as a keen sponsor an d leader of the CI - D graduate program. In his own time, Jon is passionate about West Bromwich Albion and all things Golf. Winner of PCR Awards personality of the year 2013, Network Group Chairman’s Award 2015, Synaxon Personality of the year 2010. 

June retired from her IBM role as European Healthcare and Life Sciences Business Development Director in 2019. She held this leadership position since January 2016 and she and her team delivered higher value solutions into the European Healthcare sector. Prior to this June led the Healthcare Business for the UK and Ireland for three years where her team delivered significant growth in this sector for IBM. From January 2009 June was Sales Director within IBM’s Global Business Partner Organisation where she led a group of around 30 people responsible for delivering challenging business growth objectives. Her team managed and developed long-term business partner relationships resulting in increased revenue, profitability and customer satisfaction for IBM and its Business Partners. Prior to this June was the Director of Public Sector for IBM’s Systems and Technology Group where her team grew IBM’s business significantly. June originates from Glasgow and is actively involved in external programmes which promote Science, Engineering and Technology as potential career options for girls. June was a member of IBM UK Women’s Leadership Team responsible for the development and execution of the gender diversity agenda for IBM in the UK. June trained as a vaccinator during the COVID 19 pandemic and worked for her former client, the NHS! She now Chairs the Institute of Health and Social Care Management’s (IHSCM) Digital Health Board and is a member of the Royal Society of Chemistry’s Marketing Committee. June lives in Surrey with her husband and their four daughters.

Channel Edge is a premium channel engagement provider of digital, in person and blended experiences, combining native Channel knowledge and expert marketing products and services.

Matt founded Channel Edge in 2019 following years of extensive, award-winning success with Virgin Media, Konica Minolta, OKI Europe and Lenovo.

He lives in Hampshire with his fiancée, Sarah, their beautiful daughter, Daisy and Bruce… the dog! Older kids Paige, Ty and Jake, fitness, golf, rugby, music and travel keep him motivated.

Mukesh Gupta co - founded e92plus in 1989, and continues to lead the organisation as Chief Executive. e92plus is a cybersecurity specialist, and Mukesh has played a pivotal role in driving the launch of new products and technologies via e92plus to the UK channel over the past 30 years, most noticeably accelerating start - up vendors and growing the partner community and revenues for established brands. e92 plus have established themselves as one of the most respected and innovative value - added distributors in the channel while remaining one of the last independent VADs, introducing new services and initiatives to help drive their customers’ business and prov ide extensive sales, marketing and technical support. e92plus have enjoyed significant growth of over 500% in the past 9 years with record turnover figures, with the company winning multiple channel, vendor and partner. Mukesh has a BSc Honours in Mathemat ics, Statistics and Economics.

Paul Briggs is currently the Director of Global Corporate Development at BNZSA, powered by Anteriad. BNZSA provides sales and marketing services to IT vendors, Distributors, System Integrators, Resellers and Managed Service Providers that range from end user lead generation, programmatic advertising, and Account Based Marketing, to providing outsourced Business Development and Sales Development representatives. As a former IT journalist, editor and publisher, Briggs started his IT journalism career at APT’s Computer Business Review as a staff writer. He then moved to VNU’s flagship IT title, Computing as reporter. After a stint as the Online Business Editor for PC Direct at Ziff Davis, he moved to be part of the launch team of IT Week also published by Ziff Davis. In 1998, Briggs joined CMP’s Computer Reseller News as its news editor in 1998 and became editor in 2000, then published by VNU. After a tenure of nearly six years, Briggs moved on to become the Online Publisher of VNU Business Publications. He then moved to IDG, now Foundry, to launch ComputerWorld as its Publisher and also as the publisher of TechWorld in 2007. Briggs became the Group Publisher of the technology division at Reed Business International in 2008, that included responsibility for another channel publication, Microscope, now part of Tech Target as well as Computer Weekly and Electronics Weekly. In May 2011, Briggs founded and launched his consultancy business, Media Mantra Ltd with a handful of clients, including Madison Logic. As the Madison business flourished Briggs joined Madison Logic full time as its International General Manager, where he expanded the business into APAC. After eight years in the role, Briggs chose to do a similar incubation role for Selling Simplified, now part of Foundry. In July 2021, Briggs joined BNZSA a company he partnered with while at Madison Logic.

Cofounder and Chief Executive Officer of C View Technologies Ltd, Sandrijn has been the driving force behind the companies growth and global expansion. Prior to founding C View Technologies, Sandrijn ran global sales and marketing for both Virtual Computer and Reflex Security as EVP. He also held senior positions in EMEA at companies including ProofPoint, CipherTrust and Netscreen covering Channel, Direct Sales and OEM business units. Sandrijn brings a wealth of Sales and Marketing experience from his career working with channel partners of all shapes and sizes from every corner of the planet. He also extends his business experience with years of working in other industries with a number of charitable positions, board seats and supporting roles in retail, education, local government and creative markets.

Sara Yirrell left CRN UK in December 2016 to become a freelance journalist and content consultant specialising in all things IT channel. Before that she had worked at CRN since August 2000, holding the title of Editorial Director since October 2014. She was the editorial driving force behind the brand since becoming Editor in 2007, and oversaw the expansion to incorporate channelnomics.eu and channelnomics.com, which created the first true global channel network. Before joining CRN, Sara worked on local daily newspaper The Northampton Chronicle & Echo for three years, covering areas such as crime, local politics, education, business and transport.

Simon Meredith has been writing about IT and business for more than 30 years. He worked on the launch of PC Dealer in 1986 and later helped establish CRN as the leading channel business title in the UK. Simon lives in Shrewsbury, has three grown - up childre n and is a keen runner.

Sonya Mathieu is a trailblazer in the tech industry, known for her innovative leadership and strategic vision.

As the Channel Lead for NetApp's UK&I business, she plays a crucial role in transforming the company into a hybrid cloud leader in the UK&I market. Her expertise in multi - cloud solutions, hybrid cloud storage, and cloud data services has been honed over a successful career, which includes a tenure at Dell Technologies UK&I, where she was the UK Director leading Data Protection and Cyber Resilience.

Her unwavering commitment to excellence and her ability to inspire and empower her team are driving NetApp's transformation and positioning the company as a leading provider of cutting - edge cloud data solutions.

Tony is an IT operations guru. As an ex - IT manager with an insatiable thirst for knowledge, his extensive vendor briefing agenda makes him one of the most well informed analysts in the industry, particularly on the diversity of solutions and approaches available to tackle key operational requirements. If you are a vendor talking about a new offering, be very careful about describing it to Tony as ‘unique’, because if it isn’t, he’ll probably know.

To keep everything balanced and grounded, Tony is intima tely involved in Freeform Dynamics’ Community Research Programme, through which he stays in close touch with how needs are evolving within the IT and business community around IT service delivery. This includes all aspects of systems infrastructure and man agement, from desktop, through servers, storage and network, to mainframe, with particular attention paid to alternative delivery models – cloud computing, managed services, IT financing, etc.

From an advisory perspective, Tony’s comprehensive knowledge o f the solution and best practice landscape makes him ideal for those who want help in understanding their options rather than having a canned set of recommendations thrust at them. His focus on core principles and his forthright but open - minded views on te chnology also make Tony one of the most sought after speakers in the industry for keynotes, roundtables, webinars, and so on.

Tony has a strong IT practitioner background, having held IT management positions at companies such as BP and BT, and has also wo rked on the vendor side of the equation at Amdahl. He became an industry analyst in 2000, has been with Freeform Dynamics since 2007, and is currently based in Germany, but also spends significant time in London and other locations around the world. 

Yvonne has had a successful sales and leadership career in the technology industry for over 25 years. Her most recent position was Director of Partners & Marketing at CDW, where she was responsible for their Strategic Partners and Marketing for the UK and internationally. Yvonne has been a member of numerous Partner Advisory Boards and is a champion of initiatives helping young women into IT. She judges the CRN Women in Channel Awards and is featured on CRN’s A-List. Now a Worldwide Association of Business Coaches™ (WABC™) Registered Corporate Coach™ (RCC™), motivated by making a difference, Yvonne founded Coachere, a coaching and consulting business focusing on talent development within the IT channel. In addition, Yvonne founded The Channel Community to connect like-minded people across the IT channel to help individuals reach their full potential through free-of-charge mentoring and offering advice and support on channel-specific issues. Yvonne is also a devoted mother to Alexia, happily married to Rob, and, in her spare time, enjoys running, playing tennis, travelling, and spending time with family and friends.