Darren has 30 years' experience working at the highest level at IT Resellers, Software vendors and Distributors. Most recently Darren served as Group Managing Director of Northamber PLC, prior to that he was CRO of the AI and Technology Company of the Year, Smartbox.ai, and prior to that Darren was Managing Director of Bytes Document Solutions (a division of Bytes Technology Group), Sales and Marketing Director of the MSP, Content and Cloud, which went on to be part of Advania, and prior to that founded the Award winning sales training company Sales Gym 360, and the channel marketing company, Boost Performance Limited.

Darren has been a judge of the CRN Sales & Marketing Awards, and Women and Diversity Awards continuously since 2016 and is very well networked.