Larisa Lavinia Lucaciu is the UK&I Strategic Partnerships Leader at Lenovo, overseeing alliance relationships for both the Infrastructure Solutions Group (ISG) and Intelligent Devices Group (IDG). She focuses on driving growth and engagement through a "One Lenovo" strategy. Prior to this, she was the UKI Territory Marketing Leader for Lenovo ISG, helping the company secure 3rd place in the market.

Larisa joined Lenovo in 2019 with extensive experience from BNP Paribas, where she led B2B and consumer marketing and from leadership roles at companies like TD Synnex, Digital River and Cisco. She has built successful sales, marketing and channel strategies across the IT and insurance sectors. Her contributions were recognized in 2022 when she won CRN Woman of the Year at the Women & Diversity in Channel Awards.