Rebecca Little is the Head of Marketing & Communications Northern & Central Europe at Ericsson, with responsibility for marketing programs, external and internal communications across 17 countries. And CRN Role Model of the year 2024. Prior to joining Ericsson, she led a successful technology marketing agency to deliver over 4,000 business, sales and marketing projects for the IT ecosystem. She has experience working with many technology companies of all sizes from Microsoft and Vodafone to smaller start up IoT and AI organisations to grow their businesses. She has first-hand experience of successfully pitching to private equity firms, investors and shareholders. Recognised as one of the first people to gain a Master’s degree in Digital Marketing in the UK, Rebecca’s greatest strengths are her passion, creativity, drive and leadership.