Sara Yirrell is currently consulting editor at CRN and has worked on the editorial side of the brand since July 2000, holding various roles including Editorial Director and Editor. She went freelance in 2017, and also works with a number of channel-focused companies both in the UK and further afield, specialising in content, marketing and communication strategy. She started as a journalist in 1997 on daily regional newspaper the Northampton Chronicle covering crime, business, education and other local news.