Penelope has over 20 years’ experience in the IT channel, spanning procurement, sales, alliances, operations and supply chain senior leadership. Her background across distributors, vendors, and solution providers gives her a strong understanding of how to drive value and inclusion across the ecosystem.

A former winner of CRN Women & Diversity in Channel Manager of the Year, she has a strong track record in transforming procurement functions, strengthening vendor and supplier relationships, and embedding end-to-end accountability. Penelope is passionate about developing diverse, high-performing teams and supporting greater inclusion within the technology channel.