Alex has been in the UK IT Distribution channel for over 25 years. With a degree from Durham University in Zoology, Alex qualified as a Chartered Accountant with Ernst & Young in 1991. Alex joined newly listed Ideal Hardware in 1995 and served time as Head of the Ideal Institute (training), Head of European Sales, Commercial Director and UK Managing Director before joining Westcoast as Sales & Marketing Director in 2008. He was promoted to Managing Director in 2014.
Angela is the Managing Director for Cisco’s Partner Organisation in the UKI. A long-term Cisco employee, she has been at the company over 26 years holding many different positions during that time! Working in a very diverse culture is something that is very important to her, and she sites this, as well as the opportunity to have a very varied and fulfilling career, as the reasons she has remained at the vendor for so long!
A mother of two teenage boys, she balances her career with a fulfilling family life as well as a desire to improve her golf skills! She describes herself as an enthusiastic golf novice!
Appointed as Chief Executive Officer of Sapphire in 2015, with a career spanning over 20 years in the
cyber security industry, Annabel has recently been recognised by CRN as one of the most influential
women in the UK IT channel and included in their 2018 A-List. Annabel’s expertise lies in the
development and implementation of new strategies and identifying emerging technologies. As a
member of everywoman.com, Annabel takes an active involvement in encouraging more women into
the cyber security industry and is proud to have recently been invited to become a Leadership Fellow
at St. George’s House, Windsor Castle.
Darren is the Managing Director of Boost Technology Group (www.boost-technology.co.uk). Boost is a channel services group that comprises an award-winning sales training company, Boost Training (also trading as Sales Gym 360) and a value-proposition and demand generation business, Boost Performance.
Prior to setting up Boost, Darren worked as Managing Director of Bytes Document Solutions (UK). During his first 23 months in role he turned a £1m loss to a £1m profit and improved top line sales by 20% to £21m.
With a 30+ year track record of success in sales and management, Denise is now the
Distribution Director for Mitel EMEA.
Denise is also a Non Exec Director of The Association of Professional Sales where she was formerly the Group Managing Director.
Prior to that, as Arrow UK Sales Director, Denise managed circa £1bn p.a. of sales into partners and SI’s.
Within the IT Channel, the efficacy and capability of a vendor or partner’s salesforce and technical staff are key differentiators and therefore Denise has long been a passionate advocate of celebrating top talent – especially women.
Denise is married with two sons and lives in Nottinghamshire.
I was delighted to join Softcat as CEO in April 2018, moving from Techdata where I ran the EMEA Enterprise solutions business. I started my career as a qualified accountant (ICAEW), but soon moved over to tech and have held various senior EMEA and Global roles in IT distribution over the 30 years. In my spare time I enjoy cycling, skiing and golf as well as watching football and rugby. I am married with four children and really enjoy spending time with my family.
Helen Slinger is CEO of BT’s Product Supply Business – the IT arm of BT’s Business and Public Sector organisation. As well as leading this growing end-to-end IT business which employs around 225 people, Helen is also chair of BT’s regional board in the North West; chair of the Greater Manchester Academies Trust; and a member of the North West Business Leadership Team.
Aged 44, Helen’s career has seen her tackle challenging roles in both distribution and reseller organisations, working across lots of different disciplines including customer service, sales, product management, marketing and of course, in a lead team board environment.
Helen has twice been a finalist in the Institute of Directors’ North West Director of the Year Awards, and was triumphant in winning the North West Young Director of the Year title in 2015. In 2016 she was a finalist in the National Women in Business Awards. “Throughout my career I’ve been inspired by a number of successful women, who have or are still achieving great things in business. Being a female CEO in an IT industry where top jobs are typically filled by men, makes me very proud. As a mum, I totally empathise with the challenges that women face in balancing their careers with their home-life. I can’t pretend that it’s easy - it’s tough every day, but I really believe that being a good mum shouldn’t preclude anyone from achieving their career goals”.
A leading and influential figure in the IT channel, Ian now heads up the Nuvias Cyber Security Practice. He has overall responsibility for cyber security strategy, as well as being a Nuvias board member. Ian brings many years of channel experience, particularly in security, to Nuvias. He was a founder member of the award-winning Wick Hill Group in the 1970s and thanks to his enthusiasm, motivational abilities and drive, led the company through its successful growth and development, to become a leading, international, value-added distributor, focused on security. Wick Hill was acquired by Nuvias in July 2015.
Ian is a thought leader, with a strong vision of the future in IT, focussing on business needs and benefits, rather than just technology. He is a much published author and a regular speaker at IT events. Before Wick Hill, Ian qualified as an accountant, was financial controller for a Fortune 50 company, and was a partner in a management consultancy.
Working as part of the senior leadership team at technology distributor Exertis, Jamie is responsible for Accessories, Peripherals and Own Brand divisions at the distributor’s Harlow and Basingstoke facilities and its Kondor business in Christchurch.
During Jamie's tenure at Exertis, she has led the successful introduction of the value-added services and along with several key vendor introductions in her previous role as Business Development Director and defined Exertis' B2B and Retail print business strategy. The team delivered record sales and revenue growth, well above the industry average, as well as winning the Exertis group business unit of the year award in 2017. Having worked in the channel for 19 years, previously at Samsung and the Midwich Group in head of sales and sales management roles, Jamie has extensive experience and knowledge of the channel and has built up key relationships with vendors and customers.
Outside of work, Jamie is a motor car enthusiast and social media blogger.
Jamie is an advocate for gender equality and is currently working as part of the DCC and Exertis diversity project to drive new initiatives within the Exertis Group
Jane is an executive leader with over 20 years of experience in both Sales and Marketing. She has worked for a number of global companies, including Gillette, Kodak, SONY, HP and Lenovo.
Jane is currently the SMB and Channel Director at Lenovo. She is responsible for sales of commercial products and services into the channel with a specific focus on driving growth in small to medium sized businesses in the UK and Ireland.
Before joining Lenovo, Jane was the Managing Director of SMART, the renowned Global Edtech company. She also previously ran HP’s Commercial Channel business in the UK.
She has a passion for people and their wellbeing. She has worked alongside ‘The Energy Project’ for over 10 years to both inspire her own working performance and that of her teams.
Jane lives in Godalming, Surrey with her husband Mark and their 2 daughters.
Following an injury during training as a ballerina, Jen took herself off to college and re-trained. Heading in to the IT industry as many people do, starting out on an IT Helpdesk. She then moved in to a support role within the Finance industry, and in turn applied to become a Junior Server Engineer, before progressing to Senior Server Engineer. After ten years in the Finance industry, Jen took on Architecture roles within the Construction industry first as an Infrastructure Architect and then Solutions Architect. Eventually, moving away from the private sector, Jen moved in to consultancy roles where she has spent the last 9 years working on datacentre and network architecture and solutions. Jen is now Head of Infrastructure Transformation for XMA and leads on Digital Transformation projects and technologies, as well as evolving technologies and strategy.
Neil manages the UK&I Channel organization at HP. which focuses on all aspects of HP’s Printing, Personal Systems, Services and Software Solutions portfolio.
This encompasses Distribution, Consumer Retail, Office Supplies, Commercial Resellers and System Integrators. In addition, Neil acts as the lead into government for strategic relationships with Department for Education, NHS England and Cabinet Office.
Over the last 17 years, he has worked in a number of roles from an Operations, Strategy, Marketing and Sales perspective for HP, Samsung and Vodafone.
An area of real interest is how we look to promote and develop the digital skills of people today and into the future. He firmly believes this will make significant inroads into the future economic prosperity of the economy. Having started his career in the technology sector through embarking on an Internship Year at HP, Neil is very keen to give back his time in supporting the need to give ease of access to the next generation of talent for our industry.
Penny Williams leads CDW’s UK Public Sector, delivering digital transformation IT solutions across all verticals including Central and Local Government, Healthcare, Blue Light, Housing and Higher Education.
Penny is a public sector specialist with over 30 years of strong reseller leadership experience and achievement. She has supported decision makers at all levels and across all areas of the market ensuring each has achieved the transformational impacts that technology adoption brings, including but not limited to: reduced cost, increased productivity and ultimately guaranteed value for these organisations and the citizens that they serve.
With a passion for providing thought leadership on critical policy issues and championing better use of disruptive technology, Penny ensures her voice for transforming UK Public Services is heard at all levels through her role as Deputy Chair on the techUK PSB. She is helping to define delivery of UK Government strategies, moving beyond front-end transformation to delivery of end-to-end change in the way that citizens engage with public services.
Over the last 6 years Penny has built a formidable public sector team at CDW, achieving double digit growth through innovation, challenging convention, delivering tangible benefits that transform services, whilst adhering to fully compliant routes to market throughout.
Since starting her career in IT, Sarah has worked for some of the top technology brands in the market and has covered sales and marketing in a variety of different roles. Sarah has been at Dell EMC since 2008 and has traversed through the company’s consumer, retail, small business and now channel units. Sarah has been the GM of UK sales since February 2015 and became vice-president in December 2016. In her current role, Sarah is responsible for overseeing Dell EMC’s channel strategy across the UK and Ireland as well as developing opportunities for Dell EMC’s channel partners to deliver a range of innovative solutions to its customers. Sarah is one of the leading female business women in the UK having been voted as PCR Woman of the Year in 2014 and been recognised as one of the top 500 Women in IT Globally – one of only a handful in EMEA. Sarah is a huge advocate for women in technology and is passionate about encouraging girls to reach their full potential.
With over 25 years in the tech industry Sarah has held roles in sales, services and strategy in a number of leading tech organisations. She originally joined Computacenter in 1996 and worked her way up through the Customer facing Business to lead UK Sales. Between 2008 and 2018, she consulted to some of the leading European tech companies, advising on business growth and organisational change; helping companies to develop deliverable strategies.
Sarah was delighted to re-join Computacenter in March 2019 as Chief People Officer for the group. Her responsibilities include development and execution of the Group People Strategy and leadership of the in-country HR teams across Computacenter. Passionate about developing people and achieving real business results through attracting, developing and retaining great talent, Sarah is excited about this new opportunity.
For the past five years Sarah has also sat on the advisory board of Applied Influence Group, who create competitive advantage for their clients through elite influence skills. Sarah is married to Will, they have 2 children and live in Bedfordshire.
Yvonne has had a successful sales and leadership career in the technology industry for over 20 years. Her most recent position was at CDW, where she joined in 2009 as a Cisco Sales Specialist to build out their Cisco practice. Yvonne went on to lead the division and was instrumental in them winning Multiple Global Awards. Yvonne grew the Cisco practice from $4m annual revenues to the 2nd largest Cisco partner in the UK with revenues over $160m. Due to her success in the role, in 2014, she was promoted to Director, Partners & Marketing, where she was responsible for their Strategic Partners and Marketing for UK and International with total revenue responsibility of $1.1bn. On this journey, she became distinctly aware of the lack of females in both Sales, Technical and Exec roles, so she decided to help change that by becoming a supporter of Woman In Technology. Yvonne has been a member of numerous Partner Advisory Boards with her most recent IDC and is a champion of initiatives helping young women into IT. Yvonne is also a judge for the CRN Women in Channel Awards.
Now a Worldwide Association of Business Coaches™ (WABC™) Registered Corporate Coach™ (RCC™), ILM Accredited Business Coach, Leading Energy Profile Practitioner and motivated by making a difference, Yvonne founded Coachere. Combining her vast experience with Coaching, Yvonne now help’s organisations work more effectively together through better communication and collaboration and for individuals to gain the confidence they need for success.
Yvonne also recently founded The Channel Community along with several industry friends. The Channel Community was created to connect like-minded people across the IT Channel to help individuals reach their full potential through Mentoring. Yvonne is also a devoted mother to Alexia, happily married to Rob and in her spare time, enjoy’s travelling and spending time with family and friends.