Alex has been in the UK IT Distribution channel for over 25 years. With a degree from Durham University in Zoology, Alex qualified as a Chartered Accountant with Ernst & Young in 1991. Alex joined newly listed Ideal Hardware in 1995 and served time as Head of the Ideal Institute (training), Head of European Sales, Commercial Director and UK Managing Director before joining Westcoast as Sales & Marketing Director in 2008. He was promoted to Managing Director in 2014.
Darren is the Managing Director of Boost Technology Group (www.boost-technology.co.uk). Boost is a channel services group that comprises an award-winning sales training company, Boost Training (also trading as Sales Gym 360) and a value-proposition and demand generation business, Boost Performance.
Prior to setting up Boost, Darren worked as Managing Director of Bytes Document Solutions (UK). During his first 23 months in role he turned a £1m loss to a £1m profit and improved top line sales by 20% to £21m.
With a 30+ year track record of success in sales and management, Denise is now the
Distribution Director for Mitel EMEA.
Denise is also a Non Exec Director of The Association of Professional Sales where she was formerly the Group Managing Director.
Prior to that, as Arrow UK Sales Director, Denise managed circa £1bn p.a. of sales into partners and SI’s.
Within the IT Channel, the efficacy and capability of a vendor or partner’s salesforce and technical staff are key differentiators and therefore Denise has long been a passionate advocate of celebrating top talent – especially women.
Denise is married with two sons and lives in Nottinghamshire.
I was delighted to join Softcat as CEO in April 2018, moving from Techdata where I ran the EMEA Enterprise solutions business. I started my career as a qualified accountant (ICAEW), but soon moved over to tech and have held various senior EMEA and Global roles in IT distribution over the 30 years. In my spare time I enjoy cycling, skiing and golf as well as watching football and rugby. I am married with four children and really enjoy spending time with my family.
Jane is an executive leader with over 20 years of experience in both Sales and Marketing. She has worked for a number of global companies, including Gillette, Kodak, SONY, HP and Lenovo.
Jane is currently the SMB and Channel Director at Lenovo. She is responsible for sales of commercial products and services into the channel with a specific focus on driving growth in small to medium sized businesses in the UK and Ireland.
Before joining Lenovo, Jane was the Managing Director of SMART, the renowned Global Edtech company. She also previously ran HP’s Commercial Channel business in the UK.
She has a passion for people and their wellbeing. She has worked alongside ‘The Energy Project’ for over 10 years to both inspire her own working performance and that of her teams.
Jane lives in Godalming, Surrey with her husband Mark and their 2 daughters.
Penny Williams leads CDW’s UK Public Sector, delivering digital transformation IT solutions across all verticals including Central and Local Government, Healthcare, Blue Light, Housing and Higher Education.
Penny is a public sector specialist with over 30 years of strong reseller leadership experience and achievement. She has supported decision makers at all levels and across all areas of the market ensuring each has achieved the transformational impacts that technology adoption brings, including but not limited to: reduced cost, increased productivity and ultimately guaranteed value for these organisations and the citizens that they serve.
With a passion for providing thought leadership on critical policy issues and championing better use of disruptive technology, Penny ensures her voice for transforming UK Public Services is heard at all levels through her role as Deputy Chair on the techUK PSB. She is helping to define delivery of UK Government strategies, moving beyond front-end transformation to delivery of end-to-end change in the way that citizens engage with public services.
Over the last 6 years Penny has built a formidable public sector team at CDW, achieving double digit growth through innovation, challenging convention, delivering tangible benefits that transform services, whilst adhering to fully compliant routes to market throughout.