Penny Williams
Penny Williams
Vice President, Sales
CDW

With over 30 years of experience in the development and execution of innovative sales strategies, Penny leads the CDW UK sales function. She has a keen focus on mentoring high-performing teams and building strong, mutually beneficial partnerships that count. Her drive to create tangible results for customers is unparalleled. Besides being a sales leader, Penny is highly engaged in CDW’s Women’s International Network (WIN) which promotes equality, agility and personal development; Penny also serves in key industry forums in influential roles – for example, Vice Chair of techUK Public Services Board (PSB); she leads the Tech Connect initiative for techUK and has been a CRN judge since 2016

r.smyth@uk.cdw.com