Sara Yirrell left Incisive Media in December 2016 to become a freelance journalist and content consultant specialising in all things IT channel.

Before that she had worked at Incisive-owned CRN since August 2000, holding the title of Editorial Director since October 2014. She was the editorial driving force behind the brand since becoming Editor in 2007, and oversaw the expansion to incorporate channelnomics.eu and channelnomics.com, which created the first true global channel network. She now also writes for Incisive Medias new channel brand Channel Partner Insight.

Before joining CRN, Sara worked on local daily newspaper The Northampton Chronicle & Echo for three years covering areas such as crime, local politics, education, business and transport.