Cliff Fox
Cliff Fox
Chief Operating Officer
Pure Technology Group

With 30 years’ experience in the IT sector, Cliff has held board-level appointments for small, medium and enterprise organisations in the UK and overseas, developing people, product and process to increase quality and value.

Originally qualified as a technical engineer, project manager and service manager, Cliff’s focus is always on the difference technology can make when aligned to strategy. Brand authenticity, innovation and world-class service are essential ingredients to success.

At pure technology group (PTG) Cliff’s responsible for commercial, technical and operational teams and he’s created group strategy, planned acquisition integration, designed commercial re-brand and introduced new technologies, such as VR and IoT, whilst continually enhancing services to customers. This has helped PTG achieve year-on-year growth and ultimately played a key role in PTG’s recent acquisition by Fulcrum Technology Group.