UKI Territory Marketing Leader - Lenovo Infrastructure Solutions Group | CRN Woman of the Year, Winner 2022 Larisa is the UKI Territory Marketing Leader for the Lenovo Infrastructure Solutions Group (ISG) in the UK and Ireland and she is focused on driving business and market share growth, increased brand awareness for the Lenovo Data Center business, whilst also enabling excellence for its specialist channel partners and customers. Larisa Lucaciu has joined the Lenovo family in early 2019, after a successful collaboration with BNP Paribas Bank, as their Head of Marketing and Digital Transformational Leader for both the B2B brand and their consumer products. Before BNP Paribas, Larisa has led the UK and the US territory for Original Software, overseeing their Brand Growth, Digital, Biz Dev and Marketing deliveries. Larisa is a multi-award winner and one of of her most significant recognition is the one acknowledged in 2022 by CRN Women & Diversity in Channel Awards - Woman of the Year – the strongest Channel and IT industry credit that a professional of her calibre can aim for. With a career spanning over 15 years in management, Marketing and Business Development senior roles within the IT Software, Hardware and Insurance industry, Larisa has been successful in creating thriving sales, marketing and channel business in large technology organisations including Tech Data, Digital River and Cisco.