Alex Tatham
Alex Tatham
Managing Director
Westcoast

Alex has been in the UK IT Distribution channel for over 25 years. With a degree from Durham University in Zoology, Alex qualified as a Chartered Accountant with Ernst & Young in 1991. Alex joined newly listed Ideal Hardware in 1995 and served time as Head of the Ideal Institute (training), Head of European Sales, Commercial Director and UK Managing Director before joining Westcoast as Sales & Marketing Director in 2008. He was promoted to Managing Director in 2014. Theale based Westcoast were a £700m business in 2008 and now boast sales of £2.2bn (y/e 31 Dec 2017). The business is the UK’s largest distributor of HPI, HPE, Microsoft, Apple, Lexmark, Lenovo as well as printer supplies and spares. This year (2018) the business will do close to £2.7bn and is leading the way in Cloud services. Westcoast is the current Thames Valley Business of the Year and is 26th on the Sunday Times Top Track list of the 100 largest UK privately owned companies. Alex is always lively, unafraid to express an opinion, has a strong media profile and has been voted IT Channel Personality of the Year and is the current holder of CRN’s Channel Achievement Award. “Accountancy is a particularly useful skill in IT distribution when you are dealing with vast numbers, oodles of data and tight margins,” says Alex. “However, there is also no better place to hone your sales skills, in an industry that has defined the past 30 years and will define the next 30! Taking cost from the supply chain and enabling vendors and resellers to transact efficiently with resellers and retailers is Westcoast’s core focus, as well as providing appropriate finance facilities for a wide range of customers. Westcoast currently provide over £5bn of credit for the IT channel and with ever increasing growth, access to finance is business critical.”